【正文】 ................................................................16 項(xiàng)目機(jī)會(huì) ..............................................................................................................................16 項(xiàng)目威脅 .............................................................................................................................18 消費(fèi)者分析 ..................................................................................................................................20 煙臺(tái)市服務(wù)業(yè)整體服務(wù)水平與顧客期待有一定差距 .....................................................21 旅游大世界的市場(chǎng)有待開(kāi)發(fā)，品牌形象有待建立 .........................................................22 旅游大世界的綜合運(yùn)營(yíng)能力有待提升 .............................................................................23 旅游休閑綜合體—— 旅游大世界未來(lái)的發(fā)展方向之一 ..................................................24 .....................................................................................................26 現(xiàn)狀分析 ......................................................................................................................................26 硬件條件現(xiàn)狀 ......................................................................................................................261 / 95 管理機(jī)制現(xiàn)狀 ......................................................................................................................28 市場(chǎng)開(kāi)拓現(xiàn)狀 .....................................................................................................................29 人力資源現(xiàn)狀 ......................................................................................................................31 財(cái)務(wù)現(xiàn)狀 ..............................................................................................................................34 煙臺(tái)旅游大世界改造項(xiàng)目的限定條件 ......................................................................................35 外部條件局限 ......................................................................................................................35 現(xiàn)有機(jī)制缺陷 ......................................................................................................................36 經(jīng)營(yíng)運(yùn)作能力不足 ..............................................................................................................36 當(dāng)下突出問(wèn)題 ......................................................................................................................36 .....................................................................................................................................37 項(xiàng)目定位思路 ..............................................................................................................................37 定位方法 ......................................................................................................................................37 社區(qū)型商業(yè) ..........................................................................................................................37 區(qū)域性商業(yè)中心 ..................................................................................................................38 城市旅游休閑綜合體 ..........................................................................................................39 .........................................................................................................................42 項(xiàng)目市場(chǎng)定位 ..............................................................................................................................42 項(xiàng)目業(yè)態(tài)定位 ..............................................................................................................................43 項(xiàng)目解決方案 ..............................................................................................................................44 打造城市休閑綜合體之商業(yè)業(yè)態(tài) ......................................................................................44 最大化收縮自營(yíng) ..................................................................................................................45 積極吸引戰(zhàn)略投資者 ..........................................................................................................45 多渠道化解債務(wù) ..................................................................................................................46 全方位提升管理模式 ..........................................................................................................47 參考性融資建議 ..................................................................................................................47 項(xiàng)目盈利能力分析 ......................................................................................................................48 全部清退整合模式 ..............................................................................................................48 東區(qū) 14 層整體出售，其他全部整合 ..............................................................................51 項(xiàng)目公司治理結(jié)構(gòu)改革建議 ......................................................................................................54 股份結(jié)構(gòu)改革建議 ..............................................................................................................54 公司治理結(jié)構(gòu)及職責(zé)權(quán)限 ..................................................................................................56 公司治理機(jī)制與模式 ..........................................................................................................61 公司治理機(jī)制構(gòu)建建議 ......................................................................................................6建議及股東意見(jiàn)答復(fù) .............................................................................................66 項(xiàng)目研究結(jié)論 ..............................................................................................................................66 項(xiàng)目后續(xù)工作建議 ......................................................................................................................66 關(guān)于煙臺(tái)旅游大世界股東單位建議的答復(fù) ..............................................................................66第二部分 ...............................................................................................................................