企業(yè)戰(zhàn)略管理_第2章-免費(fèi)閱讀
【正文】 providing products that are safe, wholesome, economically efficient and environmentally sound。s No Yes Yes Yes 31 Copyright 2023 Prentice Hall Key Terms Concepts For Review (Chapter 2) Concern for Employees Customers Concern for Public Image Markets Survival, Growth, Profitability Mission Statement Components Creed Statement Managerial Philosophy 32 Copyright 2023 Prentice Hall Key Terms Concepts For Review (Chapter 2) Self Concept Stakeholders Social Policy Vision Statement 33 Copyright 2023 Prentice Hall 。s No Yes Yes Yes No 30 Copyright 2023 Prentice Hall Mission Statement Evaluation Matrix COMPONENTS Organization Philosophy SelfConcept Concern for Public Image Concern for Employees PepsiCo Yes No No No Ben Jerry39。Chapter 2 The Business Vision Mission Strategic Management: Concepts Cases 11th Edition Fred David 1 Copyright 2023 Prentice Hall Chapter Outline What do we want to bee? What is our business? Importance of Vision and Mission Statements 2 Copyright 2023 Prentice Hall Chapter Outline (cont’d) Characteristics of a mission statement Components of a mission statement Writing evaluating mission statements 3 Copyright 2023 Prentice Hall Vision Agreement on the basic visio
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