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【正文】 4 Copyright 2023 Prentice Hall Vision Mission Shared vision creates a munity of interests 15 Copyright 2023 Prentice Hall Developing Vision Mission Clear mission is needed before alternative strategies can be formulated and implemented 16 Copyright 2023 Prentice Hall Developing Vision Mission Participation from diverse managers is important in developing the mission 17 Copyright 2023 Prentice Hall Importance of Mission Mission Resource Allocation Unanimity of Purpose Organizational Climate Focal point for work structure Benefits from a strong mission 18 Copyright 2023 Prentice Hall ?Broad in scope ?Generate strategic alternatives ?Not overly specific ?Reconciles interests among diverse stakeholders ?Finely balanced between specificity generality Effective Missions 19 Copyright 2023 Prentice Hall ?Arouse positive feelings emotions ?Motivate readers to action ?Generate favorable impression of the firm Effective Missions 20 Copyright 2023 Prentice Hall ?Reflect future growth ?Provide criteria for strategy selection ?Basis for generating evaluating strategic options ?Are dynamic in nature Effective Missions 21 Copyright 2023 Prentice Hall ? Anticipates customer needs ? Identifies customer needs ? Provides
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