企業(yè)戰(zhàn)略管理_第2章(專業(yè)版)
【正文】 and providing a fair return to our investors while adhering to the highest standards of integrity. 28 Copyright 2023 Prentice Hall Ben Jerry’s Mission Ben Jerry’s mission is to make, distribute and sell the finest quality allnatural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees. To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad munity— local, national and international. 29 Copyright 2023 Prentice Hall Mission Statement Evaluation Matrix COMPONENTS Organization Customers Products Services Markets Concern for Survival, Growth, Profitability Technology PepsiCo Yes No No Yes No Ben Jerry39。s No Yes Yes Yes No 30 Copyright 2023 Prentice Hall Mission Statement Evaluation Matrix COMPONENTS Organization Philosophy SelfConcept Concern for Public Image Concern for Employees PepsiCo Yes No No No Ben Jerry39。 providing products that are s
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