【正文】 another choice is that they have to set the reverse logistics flow. 4. Suggestion on reverse logistics for enterprises Reverse logistics is developing in foreign countries。 Hewlett— Packard often use the renewed or improved ponents and then resale products in different ways。它提供了具有深遠的成本和戰(zhàn)略優(yōu)勢，在競爭激烈的行業(yè)。相反，政策是比較嚴格的。同時，他們要體現(xiàn)環(huán)保概念，并減少對人類健康和環(huán)境的污染，盡快損壞。出現(xiàn)這樣或那樣的問題而開展逆向物流。嚴格時間限制和生產(chǎn)中的質量保證重要的因素。對于供應第二貨物和設備，供應商實現(xiàn)了詳細的需求從需求方的商品。 根據(jù)視圖的訪問權限，電子市場的目標只是在以前的合作伙伴經(jīng)濟主體向市場推出。 它的主要屬性是在服用該產(chǎn)品為重點交易活動，一切舊的東西在電子 市場分布。在電子商務的快速發(fā)展，扭轉物流成為一個重要環(huán)節(jié)。在這種情況下，企業(yè)不僅重點生產(chǎn)，銷售和售后的服務（包括恢復管理），但也回收和廢物處理材料和包裝材料。因此，經(jīng) 濟效益是相當可觀的。越來越多的，嚴格的環(huán)境和包裝的法規(guī)，迫使企業(yè)更加負責的最終產(chǎn)品，不久后，他們銷售的產(chǎn)品。逆向物流是在物流管理中的一個新的領域，在圈內的業(yè)務和理論吸引了越來越多的關注。翻譯基本正確。 關鍵詞 逆向物流 電子商務 模式 1 介紹 根據(jù)理事會的物流管理協(xié)會（ CLM ）的定義，逆向物流是一個過程，在該過程中的生產(chǎn)系統(tǒng)接受以前發(fā)運的產(chǎn)品或消費部分從點可能的循環(huán)再利用，再制造或出售。在美國，超過 30 ％的企業(yè)注重出售他們的產(chǎn)品。主要有 以下幾種運作模式如下：自營模型、聯(lián)營模型、外包模式等，企業(yè)應該選擇最適合的模式，基于各種模型的優(yōu)勢和劣勢的完全理解，因此他們可以采取有效的逆向物流管理策略。小型和中型的企業(yè)往往喜歡外包，讓他們減少運轉成本。網(wǎng)絡營銷是使用最廣泛的，這是應用到新產(chǎn)品和舊產(chǎn)品。雖然電子市場覆蓋了整個空間，北美市場仍然起著主要的作用。例如，日本AUCNET 株式會社提供質量評價體系的標準化體系第二，商品的交易。工業(yè)設備的重放是通常是一個閉環(huán)的業(yè)務流程。在此模式中，客戶有兩種選擇：他們描述功能的恢復和從事物流活動基地的報價和商定的價格，另一種選擇是，他們設置的逆向物流流程。 首先，企業(yè)應減少資源消耗的產(chǎn)品和包裝設計。但是，在激烈的市場競爭，政策將面臨巨大的挑戰(zhàn)，因為客戶滿意度上升。 5 結論 逆向物流在物流和供應鏈管理是一個相當新的概念，但據(jù)報道，它被廣泛應用在越來越多的行業(yè)。因此，逆向物流的整體觀點是必不可少的一個有利可圖的和持續(xù)的業(yè)務策略，為企業(yè)實施逆向物流是迫在眉睫。 the former more demanddriven and the latter supplierdriven. For the supply of secondgoods and equipment, supplier implements the detailed demand of goods from demand side. In such circumstances, this Ebusiness model has two notable features, Firstly, the supplying of secondhand ponents or equipment tends to be limited in specific geographical area, such as , which is only limited to United States market。 supply chain management and liberal recovery policy make recovery quantity rise and so on. Given the above factors, enterprises should pay more attention to reverse logistics. . Improve the product and packing design First of all, enterprises should reduce the resource consumption in product and packing design. Therefore, a good design will decrease the amount of resource s from the beginning and it is basic means to control reverse amount. Moreover, in the course of packing and design, they should not use harmful substance. Meanwhile, they should embody environmental concept and reduce the damage to human health and environment pollution as soon as possible. Secondly, they have to consider recycling of packing design. Recycling the waste materials is enterprise’s responsibility under the regulation of government. In addition, packing materials should be recycled, which accord with four requests: low material consumption, reuse, recovery and recycling. . Suitable recovery and recycling policies To recovery logistics, strict policy could reduce cost and risk of recovery. But with the keen market petition, the policy will face great challenge because of rising customer satisfaction. Consequently, using strict or loose policy is determined not only by recovery costs but also by market petition, brand image of enterprises, product property and distribution channel etc. If the returned value is quite high, recovery policy is very loose. On the contrary, the policy is relatively strict. . Establish return centers and manage backflow products centrally Centralized management of recovery center is material base and prerequisite for reverse logistics running in high quality. The establishment of recovery center makes recovery have scale advantage and leads to more effective treatment. That would benefit rapid check and treatment. In view of conflict between reverse logistics and traditional logistics, enterprise should build independent disposal center or independent operating systems even with the same facility. 5. Conclusions Reverse logistics is a fairly new concept in logistics and supplychain management, However it is reported that it is widely practiced in increasing number of industries. It is an effective means for solving the problems of global resource shortage and environment pollution. Unfortunately, theoretical studies in this field lag behind its engin