【正文】 員身份＞ ＞企業(yè)負(fù)責(zé)人 Officer＞ ＞ Company Leader ? …… 國(guó)有資產(chǎn)的保值增值 …… ? ? …maintaining and increasing the value of State owned assets… ? ——國(guó)企的報(bào)告中最常用的句式 The most monly used sentence in Stateowned enterprises’ report 保值是第一位的 The most important is to hedge in value 增值未必有功 Increasing the value may not be an achievement, 流失一定是罪 but the loss must be a guilt. 意味著：首先是做穩(wěn)，然后才是做好 That means: hedging the value es first. 決策安全 Make a safe decision 紅透中國(guó)官場(chǎng)的曾國(guó)藩 Tseng Kuofan, the most popular officer in Chinese officialdom 保官最穩(wěn)、做官最好、升官最快 In order to secure the official position, he just tried his best to make safe decisions and, as a result, got promoted the fastest. 大家都說好 Approved by a group 領(lǐng)導(dǎo)說好 Approved by the leaders 集體決策的 Decided by a group 決策安全?三要素? 3 elements of safe decision 如何促成購(gòu)買決策？ How to promote a purchase decision? 怎樣讓他們感覺到安全？ How to make them feel safe? 打造主流價(jià)值：讓大家都說好 Create mainstream value: everyone approves it 建立高層關(guān)系：讓領(lǐng)導(dǎo)說好 Establish highlevel relations: leaders approve it 集體決策無反對(duì)意見 No disagreement in group decision 重構(gòu) 品牌 關(guān)于我們 始終缺少對(duì)一種簡(jiǎn)單而普適的商業(yè)邏輯的尊重，缺少對(duì)公平透明的游戲規(guī)則的遵守。 In 2023, there are 130 million highend consumers in Chinese market, the amount of annual consumption of whom reached 30 billion . dollars. In the next eight years, China will continue to maintain an annual growth rate of percent on average, leading the global highend consumer market. 在 2023年全球奢華產(chǎn)品市場(chǎng)出現(xiàn)萎縮情況下，預(yù)計(jì)今年中國(guó)奢華產(chǎn)品銷售將破天荒的達(dá)到 50億美元，增幅居全球第一。行動(dòng)策略 Ecosystem Retrieval 從世界的視野角度看中國(guó)商業(yè)生態(tài) Examine the business ecology in China from the global point of view 四件事：看不懂的中國(guó) Four examples: A tricky China 肯德基：為中國(guó)而改變 KFC: Change for China ? 麥當(dāng)勞不了解國(guó)情的定位 ? 肯德基更貼近中國(guó)口味的產(chǎn)品 ? 肯德基深入本土的切實(shí)本土化 VS ? McDonald’ s doesn’ t understand China’ s situation ? KFC’ s products are closer to Chinese taste ? KFC’ s actual localization in China 曾經(jīng)鎩羽而歸的洋啤酒 The defeated foreign beers 如火如荼的威士忌 The fast growing whiskey 對(duì)中國(guó)酒類消費(fèi)形態(tài)的判斷 The perception about the consumption patterns of Chinese Alcohol 對(duì)中國(guó)市場(chǎng) 消費(fèi)力的判斷 The perception about the consumption capability of Chinese market 燒掉阿迪達(dá)斯 13億的李寧 Li Ning, who makes Adidas billion pay for nothing 阿迪達(dá)斯以 13億的贊助費(fèi)用擊敗了李寧公司的 10億，成為北京 2023年奧運(yùn)會(huì)第七個(gè)合作伙伴。s social ecosystem At the early stage of its history, CPC has applied the theory skillfully. 深刻洞察中國(guó)商業(yè)生態(tài) Deep insight into China’ s business ecosystem 符合基本規(guī)律 Based on the basic laws 超越常規(guī)的商業(yè)大構(gòu)想 Commercial conceptions beyond the conventional ideas 一點(diǎn)突破全盤激活 Activate overall by key breakthrough 以正合 Direct Methods 以奇勝 Indirect Methods 解讀 生態(tài) 關(guān)于我們 In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams. 《孫子兵法》 兵勢(shì)篇 The Art of War by Sun Tzu 以正合 then to confront soldiers in the battlefield。 跳出競(jìng)爭(zhēng)看競(jìng)爭(zhēng)，謀定而后動(dòng) Examine the petition out of petition, prudent planning before action 《孫子兵法》 謀攻篇 Hence to fight and conquer in all battles is not the supreme excellence, which lies in breaking the enemy39。The largest crusher production export base and the top quality metallurgical equipment in China Metso 面對(duì)混戰(zhàn)競(jìng)爭(zhēng)的思考路徑 Path to throne in the jungle 正面迎敵、殺出血路 Carve out a way in the face of opposition 其他 Or another 大量人、財(cái)、物的投入，更多的精力與時(shí)間，不可預(yù)知的結(jié)果 A large number of people, financial, and material inputs。創(chuàng)新與創(chuàng)造 山寶 市場(chǎng)業(yè)績(jī) Opportunities in China 發(fā)現(xiàn)機(jī)遇 SEPA obtained ample experience in business and marketing strategy by sharing wisdom with many famous decision makers home and abroad. CocaCola Huggies Kotex Unilever COFCO Wines Greatwall Wine (COFCO) Chateau Junding (COFCO) Knorr Shanxi Vinegar Supermarket Kimberly Shiseido Royal Jianlibao Tencent Sohu The Bandker Airmedia China Sports Press Fluke Heidenhein Alcatel 解讀生態(tài) 美卓 發(fā)現(xiàn)機(jī)遇 SEPA：商業(yè)領(lǐng)域的夏爾巴人 SEPA： Sherpa in Business 決策人的立場(chǎng) 創(chuàng)想者的思想 手藝人的專業(yè) SEPA prises elites from the worldrenowned news agencies, business consultancies, investment institutions, marketing strategy agencies, public relations agencies and major medias. SEPA possesses a wealth of global business wisdom and successful experience through longterm practice in business. Decisionmaker’ s Position Innovator’ s Idea Craftsman’ s Skill SEPA has already established an effective consultant system with international vision and Chinese wisdom. Los Angeles Beijing Shanghai Media Company Investment Company Market Research Company Publish Company TVC Production Company Strategic Partners 全球視野、中國(guó)智慧 Global View Chinese Wisdom