【正文】 mercial species survive. 案例： 19世紀(jì)的美國 Case: . in 19th century 歐洲商人評價美國商業(yè)環(huán)境： The ments on business environment in . by Europeans ?那是一個官商不分、以權(quán)謀私、物欲橫流的社會? it is a corrupt society, regardless of officials and businessmen, abuse of power, materialistic society. ?公司只有運(yùn)用金錢才能抵擋那些煽動民眾的政治家和敲詐勒索者不斷對他們發(fā)起的攻擊?。始終缺少對一種簡單而普適的商業(yè)邏輯的尊重，缺少對公平透明的游戲規(guī)則的遵守。s No. 1. 越奢侈越消費(fèi)的中國人 The more luxurious, the more Chinese buy 很多人至今還認(rèn)為中國目前的商業(yè)生態(tài)是過渡期的一種混亂，最終將歸向先進(jìn)地區(qū)的?正常?。 In 2023, there are 130 million highend consumers in Chinese market, the amount of annual consumption of whom reached 30 billion . dollars. In the next eight years, China will continue to maintain an annual growth rate of percent on average, leading the global highend consumer market. 在 2023年全球奢華產(chǎn)品市場出現(xiàn)萎縮情況下，預(yù)計(jì)今年中國奢華產(chǎn)品銷售將破天荒的達(dá)到 50億美元，增幅居全球第一。當(dāng)年李寧業(yè)績增長近 70%。行動策略 Ecosystem Retrieval 從世界的視野角度看中國商業(yè)生態(tài) Examine the business ecology in China from the global point of view 四件事：看不懂的中國 Four examples: A tricky China 肯德基：為中國而改變 KFC: Change for China ? 麥當(dāng)勞不了解國情的定位 ? 肯德基更貼近中國口味的產(chǎn)品 ? 肯德基深入本土的切實(shí)本土化 VS ? McDonald’ s doesn’ t understand China’ s situation ? KFC’ s products are closer to Chinese taste ? KFC’ s actual localization in China 曾經(jīng)鎩羽而歸的洋啤酒 The defeated foreign beers 如火如荼的威士忌 The fast growing whiskey 對中國酒類消費(fèi)形態(tài)的判斷 The perception about the consumption patterns of Chinese Alcohol 對中國市場 消費(fèi)力的判斷 The perception about the consumption capability of Chinese market 燒掉阿迪達(dá)斯 13億的李寧 Li Ning, who makes Adidas billion pay for nothing 阿迪達(dá)斯以 13億的贊助費(fèi)用擊敗了李寧公司的 10億，成為北京 2023年奧運(yùn)會第七個合作伙伴。解讀生態(tài) s social ecosystem At the early stage of its history, CPC has applied the theory skillfully. 深刻洞察中國商業(yè)生態(tài) Deep insight into China’ s business ecosystem 符合基本規(guī)律 Based on the basic laws 超越常規(guī)的商業(yè)大構(gòu)想 Commercial conceptions beyond the conventional ideas 一點(diǎn)突破全盤激活 Activate overall by key breakthrough 以正合 Direct Methods 以奇勝 Indirect Methods 解讀 生態(tài) 關(guān)于我們 解決了農(nóng)民的本質(zhì)需求，全盤激活，贏得?全國市場份額?。In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams. 《孫子兵法》 兵勢篇 The Art of War by Sun Tzu 以正合 All warfare is based on deception. 《孫子兵法》 始計(jì)篇 The Art of War by Sun Tzu 凡戰(zhàn)者，以正合，以奇勝。 then to confront soldiers in the battlefield。s ruse。 跳出競爭看競爭，謀定而后動 Examine the petition out of petition, prudent planning before action 《孫子兵法》 謀攻篇 Hence to fight and conquer in all battles is not the supreme excellence, which lies in breaking the enemy39。 the unpredictable results ？ OR 中國智慧的選擇 The option with Chinese wisdom 先勝而后戰(zhàn) 是故百戰(zhàn)百勝，非善之善者也；不戰(zhàn)而屈人之兵，善之善者也。The largest crusher production export base and the top quality metallurgical equipment in China Metso 面對混戰(zhàn)競爭的思考路徑 Path to throne in the jungle 正面迎敵、殺出血路 Carve out a way in the face of opposition 其他 Or another 大量人、財(cái)、物的投入，更多的精力與時間，不可預(yù)知的結(jié)果 A large number of people, financial, and material inputs。Ming for future Shibang創(chuàng)新與創(chuàng)造 山寶 map out the strategy 山特維克 市場業(yè)績 Opportunities in China 重構(gòu)品牌 發(fā)現(xiàn)機(jī)遇 Integrate product resources, industry resources, human resources, technical resources, power resources, capital resources and event resources ■ Value determine how the pany develops ■ Change is the only constant. 【 One Ecology】 SEPA Methodology: EcoBusiness System 適者生存，而非強(qiáng)者生存。 SEPA obtained ample experience in business and marketing strategy by sharing wisdom with many famous decision makers home and abroad. CocaCola Huggies Kotex Unilever COFCO Wines Greatwall Wine (COFCO) Chateau Junding (COFCO) Knorr Shanxi Vinegar Supermarket Kimberly Shiseido Royal Jianlibao Tencent Sohu The Bandker Airmedia China Sports Press Fluke Heidenhein Alcatel 行動策略 About us 創(chuàng)意：創(chuàng)見性智慧 商業(yè)：一切專注于商業(yè)生態(tài) 策略：洞察機(jī)會，整合資源，創(chuàng)新突破 智業(yè)：商業(yè)是科學(xué)，也是藝術(shù)，以結(jié)果導(dǎo)向構(gòu)建可操作方案 SEPA定位 SEPA Positioning 創(chuàng)意商業(yè)策略智業(yè)機(jī)構(gòu) Creative Business Strategy Agency Originality: Innovative wisdom Business: Focus on the business ecosystem Strategy: Opportunity insight, resources integration, innovation and breakthrough Intelligence Industry : Business is a science as well as an art, constructing the feasible plan with resultoriented methods. SEPA囊括來自新華社等全球知名新聞通訊社 、 商業(yè)咨詢機(jī)構(gòu) 、 投資機(jī)構(gòu) 、營銷策略機(jī)構(gòu) 、 傳播公關(guān)專業(yè)咨詢機(jī)構(gòu)與國內(nèi)重要媒體的精英 ， 長期的商業(yè)實(shí)踐賦予 SEPA豐富的中國商業(yè)智慧與成功經(jīng)驗(yàn) ， 并在不斷與企業(yè)決策者分享的過程中進(jìn)一步提升 。解讀生態(tài) Thoughts on marketing strategy in China 發(fā) 現(xiàn) 中 國 Explore China 【關(guān)于我們】 About us 【發(fā)現(xiàn)機(jī)遇】 Opportunity Insight 【解讀生態(tài)】 Ecosystem Retrieval 【重構(gòu)品牌】 Brand Reconstruction 【行動策略】 Action Strategy 關(guān)于 我們 關(guān)于我們 美卓 中國市場策略思考 Metso 發(fā)現(xiàn)機(jī)遇 重構(gòu)品