【正文】 2023年 1月 30日星期一 3時 33分 36秒 03:33:3630 January 2023 1一個人即使已登上頂峰，也仍要自強不息。勝人者有力，自勝者強。 , January 30, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023年 1月 30日星期一 上午 3時 33分 36秒 03:33: 1楚塞三湘接，荊門九派通。 03:33:3603:33:3603:331/30/2023 3:33:36 AM 1成功就是日復一日那一點點小小努力的積累。 2023年 1月 上午 3時 33分 :33January 30, 2023 1行動出成果，工作出財富。 :33:3603:33Jan2330Jan23 1故人江海別，幾度隔山川。 Metso is building both today and future. 亞洲最大垃圾回收環(huán)保處理工廠建成 美卓機械投身中國可持續(xù)發(fā)展建設(shè) The largest waste incineration plants in Asia was pleted. Metso’ s machinery participated in the construction of China39。 A beginning of a history that Metso assists China in developing. 1950年 10月 28日中國芬蘭建交 On October 28, 1950, China and Finland established diplomatic relations. 美卓機械投身新中國建設(shè) Metso devoted itself into the construction of New China. 【實力 通用電氣將向中國提供包括潔凈煤技術(shù)、先進風能技術(shù)、支線航空、先進機車開發(fā)、水處理、建筑物節(jié)能、節(jié)能長壽照明系統(tǒng)的科技合作等。發(fā)現(xiàn)機遇 s China in American’ s eyes 大國的文化輸出 The cultural outputs of great power 最熱門的話題 The hottest topics 大國崛起 The rise of great power 實現(xiàn)未來經(jīng)濟發(fā)展目標，關(guān)鍵要在加快轉(zhuǎn)變經(jīng)濟發(fā)展方式、完善社會主義市場經(jīng)濟體制方面取得重大進展。 ?Founded in August,1999, the registered capital was 1 million yuan ? 2023年上半年，蒙牛銷售收入大增 33%至 100億元人民幣 。發(fā)現(xiàn)機遇 ? We are bedraggled by our long history, sufficient thoughts, broad backdoors, plicated interpersonal relations, littered ambitions, and pessimistic perspectives. Thus, this overreacted perception entails us to scorn the basic simple business logics and the fair game rules. 其實永遠不會歸向?正常?，他們沒有看到，中國是地球上一個全新的生態(tài)體系，剝離了轉(zhuǎn)型期的混亂后，實質(zhì)是中國在創(chuàng)造新的商業(yè)形式、新的商業(yè)物種。 In 2023, while the global luxury market is shrinking, it is expected that the luxury product sales in China will be unprecedented to reach 5 billion . dollars, the growth ranks the world39。 李寧公司失去正面競爭的機會后，選擇了?農(nóng)村包圍城市?，在 CCTV5的所有出鏡主持人和嘉賓胸前掛上了李寧的 logo，而最終引爆市場的是李寧作為主火炬手，在鳥巢上空奔跑了 10分鐘，全世界 40億人看到的不是奧運合作伙伴阿迪達斯，是李寧。發(fā)現(xiàn)機遇 以奇勝 To join battle with direct methods, To secure victory with indirect methods 中國政府?創(chuàng)業(yè)早期?運用得出神入化 跳出與國民黨正面戰(zhàn)爭的消耗，抓住中國社會最廣大群體：農(nóng)民。 the worst of all is to besiege walled cities. To win first and fight then The Art of War by Sun Tzu How to win first? 兵者，詭道也。s resistance without fighting. Thus the highest form of generalship is to balk the enemy39。 more energy and time。中國破碎機生產(chǎn)與出口基地 ……………… 美卓 如何在混戰(zhàn)中占據(jù)競爭優(yōu)勢 How to get an edge in brutal business jungle? Sandvic Market Performance 礦山 行業(yè) Mining 建筑 行業(yè) Construction 業(yè)績從何而來： Where does the excellent performance e from? 高市場占有率 High Market Share 60%的訂單從老客戶來 60% of order received are from our regular customers 主要業(yè)績增量：建筑市場發(fā)力 Major growth margin: the construction industry 核電、水電等高端市場占有率高 High Market Share in Highend market 中端市場被國內(nèi)企業(yè)占據(jù) Midend market is occupied by domestic manufacturers 兩個關(guān)鍵詞：競爭與客戶 Two key words: Competition and Customer 競爭關(guān)系與消費關(guān)系的洞察，決定策略的制定 Fully understand the relationships of petition and consumption。解讀生態(tài) Lucent Nike WildAid Kerry EAS Logistics Hong Kong Jockey Club MeecedersBenz Amsterdam New World Disneyland Penglai, China Yangxian, China China Citic Bank ICBC CITICPrudential AvivaCofco SDIC Trust Zhonghai Trust Shell Caterpillar SEPA哲學：生態(tài)決定生存 SEPA philosophy: The fittest survives Biology Species Business Species ■ Only the best and most suitable species can survive the ecological petition. ■ There will be no two identical species in the world. ■ The most longlived species are necessarily the most beneficial to the surrounding ecology ones. ■ Each species must have a core viability to survive. ■ Only the best and most suitable panies can survive the business petition. ■ There will be no two identical panies in the world. ■ The most longlived and healthiest brands must be the most beneficial to the surrounding ones. ■ Each brands must have a core value. SEPA：商業(yè)生態(tài)系統(tǒng) 能力 路徑 生態(tài) 商業(yè)生態(tài)體系 EcoBusiness System EcoBusiness 商業(yè)生態(tài) ■ No pany can exist and develop independently. ■ Society, culture, industry, market, consuming and brand interacts with each other。重構(gòu)品牌 中國市場策略思考 Metso Thoughts on marketing strategy in China 發(fā) 現(xiàn) 中 國 Explore China 【關(guān)于我們】 About us 【發(fā)現(xiàn)機遇】 Opportunity Insight 【解讀生態(tài)】 Ecosystem Retrieval 【重構(gòu)品牌】 Brand Reconstruction 【行動策略】 Action Strategy 關(guān)于 我們 關(guān)于我們 行動策略 About us 創(chuàng)意：創(chuàng)見性智慧 商業(yè)：一切專注于商業(yè)生態(tài) 策略：洞察機會，整合資源，創(chuàng)新突破 智業(yè)：商業(yè)是科學，也是藝術(shù)，以結(jié)果導向構(gòu)建可操作方案 SEPA定位 SEPA Positioning 創(chuàng)意商業(yè)策略智業(yè)機構(gòu) Creative Business Strategy Agency Originality: Innovative wisdom Business: Focus on the business ecosystem Strategy: Opportunity insight, resources integration, innovation and breakthrough Intelligence Industry : Business is a science as well as an art, constructing the feasible plan with resultoriented methods. SEPA囊括來自新華社等全球知名新聞通訊社 、 商業(yè)咨詢機構(gòu) 、 投資機構(gòu) 、營銷策略機構(gòu) 、 傳播