【正文】 牌 SEPA：商業(yè)領(lǐng)域的夏爾巴人 SEPA： Sherpa in Business 決策人的立場 創(chuàng)想者的思想 手藝人的專業(yè) SEPA prises elites from the worldrenowned news agencies, business consultancies, investment institutions, marketing strategy agencies, public relations agencies and major medias. SEPA possesses a wealth of global business wisdom and successful experience through longterm practice in business. Decisionmaker’ s Position Innovator’ s Idea Craftsman’ s Skill SEPA has already established an effective consultant system with international vision and Chinese wisdom. Los Angeles Beijing Shanghai Media Company Investment Company Market Research Company Publish Company TVC Production Company Strategic Partners 全球視野、中國智慧 Global View Chinese Wisdom 中國蓬萊 中國洋縣 與中國及全球眾多知名企業(yè)決策人共同分享智慧， 使 SEPA獲得豐富的商業(yè)與市場策略經(jīng)驗。 Lucent Nike WildAid Kerry EAS Logistics Hong Kong Jockey Club MeecedersBenz Amsterdam New World Disneyland Penglai, China Yangxian, China China Citic Bank ICBC CITICPrudential AvivaCofco SDIC Trust Zhonghai Trust Shell Caterpillar SEPA哲學(xué)：生態(tài)決定生存 SEPA philosophy: The fittest survives Biology Species Business Species ■ Only the best and most suitable species can survive the ecological petition. ■ There will be no two identical species in the world. ■ The most longlived species are necessarily the most beneficial to the surrounding ecology ones. ■ Each species must have a core viability to survive. ■ Only the best and most suitable panies can survive the business petition. ■ There will be no two identical panies in the world. ■ The most longlived and healthiest brands must be the most beneficial to the surrounding ones. ■ Each brands must have a core value. SEPA：商業(yè)生態(tài)系統(tǒng) 能力 路徑 生態(tài) 商業(yè)生態(tài)體系 EcoBusiness System EcoBusiness 商業(yè)生態(tài) ■ No pany can exist and develop independently. ■ Society, culture, industry, market, consuming and brand interacts with each other。 The fittest will survive, rather than the strongest. 生物如此，品牌也是如此！ This golden rule applies to brands as well as to creatures. 發(fā)現(xiàn) 機(jī)遇 關(guān)于我們 解讀生態(tài) 行動策略 Opportunity Insight 理解任務(wù) Understanding the task Strategy Blueprint for MCT marketing in China 中國市場策略及藍(lán)圖 生意的未來就是策略的指向 The future of business is the orientation of our strategy 中國機(jī)遇 Market Performance 礦山 行業(yè) Mining 建筑 行業(yè) Construction 業(yè)績從何而來： Where does the excellent performance e from? 高市場占有率 High Market Share 60%的訂單從老客戶來 60% of order received are from our regular customers 主要業(yè)績增量：建筑市場發(fā)力 Major growth margin: the construction industry 核電、水電等高端市場占有率高 High Market Share in Highend market 中端市場被國內(nèi)企業(yè)占據(jù) Midend market is occupied by domestic manufacturers 兩個關(guān)鍵詞：競爭與客戶 Two key words: Competition and Customer 競爭關(guān)系與消費關(guān)系的洞察，決定策略的制定 Fully understand the relationships of petition and consumption。未來之礦 世邦 中國破碎機(jī)生產(chǎn)與出口基地 ……………… 美卓 如何在混戰(zhàn)中占據(jù)競爭優(yōu)勢 How to get an edge in brutal business jungle? SandvicInnovation and Creation Shangbao more energy and time。故上兵伐謀，其次伐交，其次伐兵，其下攻城。s resistance without fighting. Thus the highest form of generalship is to balk the enemy39。 the next is to calm the fighting force through diplomacy 。 the worst of all is to besiege walled cities. To win first and fight then The Art of War by Sun Tzu How to win first? 兵者，詭道也。故善出奇者，無窮如天地，不竭如江河。以奇勝 To join battle with direct methods, To secure victory with indirect methods 中國政府?創(chuàng)業(yè)早期?運用得出神入化 跳出與國民黨正面戰(zhàn)爭的消耗，抓住中國社會最廣大群體：農(nóng)民。 CPC avoided the depletion with Kuomingtang in the frontal battlefield, gained support of the majority of population – peasants, by satisfying their basic need of owning their own lands, and won the ? nationwide market shares? . 深入洞察中國社會生態(tài) Indepth insight into China39。發(fā)現(xiàn)機(jī)遇 重構(gòu)品牌 李寧公司失去正面競爭的機(jī)會后，選擇了?農(nóng)村包圍城市?，在 CCTV5的所有出鏡主持人和嘉賓胸前掛上了李寧的 logo，而最終引爆市場的是李寧作為主火炬手，在鳥巢上空奔跑了 10分鐘，全世界 40億人看到的不是奧運合作伙伴阿迪達(dá)斯，是李寧。 典型中國智慧：善用平衡、攻其不備 The typical Chinese wisdom: good at balancing, striking where the enemy is unprepared Adidas bee the seventh partner of Beijing Olympic by defeating Li Ning’ s 1 billion with a sponsorship of billion. Lost the opportunity to pete directly, Li Ning made its logo appear on the chest of every host and guest inCCTV5. And Li Ning, as the torchbearer, running over the National Stadium, impressed the 4 billion audience all over the world. Li Ning’ s profit in 2023 increased by nearly 70 percent. 2023中國市場的高端消費人口為 ，年消費金額為 30億美元，未來 8年內(nèi)，中國還將繼續(xù)保持以 ％的年平均增長率領(lǐng)軍全球高端消費市場。 In 2023, while the global luxury market is shrinking, it is expected that the luxury product sales in China will be unprecedented to reach 5 billion . dollars, the growth ranks the world39。 Most people still believed that the business ecosystem in China at present is a