【正文】 計劃 ........................................................................................................ 4 （三）項目優(yōu)勢及意義 ............................................................................................. 4 （四）項目的審批流程 ............................................................................................. 4 三、公司簡介 ................................................................................................................... 4 （一）新華人壽保險股份有限公司 ............................................................................ 4 （二） MANAGEMENT INTERNATIONAL HOLDING INC（美兆開曼健康 管理國際控股公司） .......................................................................................... 4 （三）北京美兆健康體檢中心有限公司 ..................................................................... 4 四、行業(yè)分析 ................................................................................................................... 6 （一）健康險行業(yè)分析 ............................................................................................. 6 （二）健管行業(yè)分析 ................................................................................................. 8 五、經(jīng)營管理 ................................................................................................................. 15 （一）項目運營模式 ............................................................................................... 15 （二）產(chǎn)品與服務(wù) ................................................................................................... 16 （三）項目管理團(tuán)隊 ............................................................................................... 16 （四）績效傳導(dǎo) ...................................................................................................... 16 六、營 銷企劃 ................................................................................................................. 16 （一）宣傳企劃 ...................................................................................................... 16 （二）客戶資源 ...................................................................................................... 16 （三）營銷模式 ...................................................................................................... 16 七、競爭優(yōu)勢 ................................................................................................................. 16 （一）新華人壽優(yōu)勢 ............................................................................................... 16 （二）美兆健檢優(yōu)勢 ............................................................................................... 17 （三）項目本身優(yōu)勢 ............................................................................................... 20 八、風(fēng)險分析 ................................................................................................................. 20 （一）監(jiān)管風(fēng)險 ...................................................................................................... 20 （二）行政審批風(fēng)險 ............................................................................................... 21 （三）市場風(fēng)險 ...................................................................................................... 21 （四）合作風(fēng)險 ...................................................................................................... 21 （五）運營風(fēng)險 ...................................................................................................... 22 九、公司健康險與項目的關(guān)系 ........................................................................................ 22 （一）公司健康險現(xiàn)狀 ........................................................................................... 22 （二）公司健康險發(fā)展規(guī)劃 .................................................................................... 23 （三）公司健康險對項目的影響 ............................................................................. 24 （四）項目對公司健康險及其他業(yè)務(wù)的意義 ............................................................ 25 十、發(fā)展規(guī)劃 ................................................................................................................. 27 （一 ）項目整體規(guī)劃 ............................................................................................... 27 （二）北京、上海、廣州三地健管中心建設(shè)與發(fā)展規(guī)劃 .......................................... 27 （三）北京、上海、廣州三地健管中心投資規(guī)劃 ..................................................... 27 十一、財務(wù)分析 ............................................................................................................. 27 （一）投資估算 ..............