【正文】 12345Technical ComparisonAnalyze and Diagnose HOQ167。 Are there opportunities to learn from the petition? 167。 Are there any blank columns? If yes, are these Critical Customer Requirements necessary?167。 What is the risk to the customer?167。 For significant risks which could occur, identify actions which could be taken to reduce or address the risks:167。 Set the “Right” Granularity167。 Lack of Teamwork. Must Have CrossFunctional Team167。 “Hurry up and Get Done”. It takes longer than you think!167。 Monthly on 1 Yr Project228。 IT PROBABLY ISN’T BEING DONE RIGHT!!167。 Affinity Diagram to define Customer Wants will required 1 day167。 Qualitative Research Generates Affinity Diagram?Wants?CCR’s167。 The overwhelming market response has prompted our CEO to request that we plete a design and bring a product into production. 167。 Complete Phase 1 QFD for Mousetrap DesignVOCNext Generation Mouse Traps Competitors Benchmarking InformationTakeaways167。 Keep the amount of information at a manageable level167。 Don’t get so caught up in the process (filling out the matrixes) that you fail to draw conclusions from the information.167。 1st Prepare a Structure Tree from Customer VOC slide (Next Slide) to Brainstorm CCR’s167。 You are a Design engineering team from the TeeterPong Company, an elite group fresh from DMVP Training. 167。 Trade off Facilitators Leading QFD Scoring167。 Focus on the enduser customer.167。 The process may look simple, but requires effort.167。 Review Current Status228。 Lack of Team Skills167。 Inadequate Operational Definition of the Wants and How’s(CCR’s)167。 Decide whether to proceed with the project.Overview of QFDConceptDevelopment DesignVoice of CustomerQuality FunctionDeploymentDesignVOC Input(CustomerNeeds)Critical Customer RequirementsPerformance Targets1. Determine Voice of the Customer.2. Use QFD to determine design requirements and performance targets.IdentifyCustomersPerformCustomerResearchAnalyzeVoice of theCustomer12345Technical ComparisonIMPORTANCE (15)COMMON QFD PITFALLS167。 For significant risks, assess the likelihood of occurrence:167。 Are Performance Targets achievable?Analyze and Diagnose HOQ Perform Risk Analysis167。s capabilities?Analyze and Diagnose HOQ (Cont.)167。 How do these strengths and weaknesses pare to the customer priorities? 167。 Where does the loss of function occur?167。 Will it make the pany more petitive?167。 The team does not yet determine how they are going to achieve the Performance Targets.7. Performance Targets (Cont.)167。 Relative Importance Ratings167。 Establish Performance Targets based on:167。 You may not be able to evaluate every technical requirement.167。 Technical Comparisons identify how well your pany and your petitors fulfill each of the technical requirements.167。 Fall back approach: make tradeoffs.167。 Negative correlations occur when one Critical Customer Requirement adversely affects another.Strong PosPositiveNegativeStrong Neg5. Correlation Matrix (Cont.)167。 Positive167。 Identify “targets” or opportunities for improvement to gain petitive advantage.4. Customer Rating of CompetitorsHighEnd Children’s Bicycle ExampleNumber of bicycle extrasNumber of color optionsNumber of aesthetic featuresStopping effectivenessShock absorptionEase of AssemblyEasy to follow instructionsEase of handelbar/seat adjustment3333999234Performance Quick deliveryAestheticsCustomer value for priceSafety Growing room Quick and easy assembly 55553Attractive to both genders311999111999 333993387 95 95 57 47 6686 61RelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (15)CompetitorComparison1 2 3 4 5TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong NegCompetitor ACompetitor BOur Company12345Technical Comparison5. Correlation Matrix167。 How does the customer perceive the petition’s ability to meet each of the requirements?167。 Who is the petition?167。 Have all Customer Needs been addressed?167。 Blank = NonePerformance 234Quick deliveryRelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (15)CompetitorComparison1 2 3 4 5TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong NegAestheticsCustomer value for priceSafety Growing room Quick and easy assembly 55553Number of bicycle extrasNumber of color optionsNumber of aesthetic featuresStopping effectivenessShock absorptionEase of AssemblyEasy to follow instructionsEase of handelbar/seat adjustment3333999Attractive to both genders333999111999 333993312345Technical Comparison3. Interrelationship MatrixDetermine Relative Importance of Each CCRPerform