【正文】 ance 234Quick deliveryRelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (15)CompetitorComparison1 2 3 4 5TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong NegAestheticsCustomer value for priceSafety Growing room Quick and easy assembly 55553Number of bicycle extrasNumber of color optionsNumber of aesthetic featuresStopping effectivenessShock absorptionEase of AssemblyEasy to follow instructionsEase of handelbar/seat adjustment3333999Attractive to both genders333999111999 3339933167。 How strong is the link? Assign values for strength of relationships:167。 The HOWs can also adversely affect one another.2. Critical Customer RequirementsHighEnd Children’s Bicycle Example334Number of bicycle extrasNumber of color optionsNumber of aesthetic featuresStopping effectivenessShock absorptionEase of AssemblyEasy to follow instructionsEase of handelbar/seat adjustmentPerformance Attractive to both gendersQuick deliveryRelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (15)CompetitorComparison1 2 3 4 5TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong NegAestheticsCustomer value for priceSafety Growing room Quick and easy assembly 5555312345Technical Comparison3. Interrelationship Matrix167。 Directly correlated to customer needs167。 A question to answer is: How would we measure or evaluate that we satisfied this need?167。 If the Critical Customer Requirements do not correctly respond to the Customer Needs, the Company will deliver a loser to the market.167。 How will customer requirements be achieved?(the HOWs)?167。 Fillin customer “needs” (the WHAT’s)167。 Establishes framework for measurement and process management167。 Customer focused design – emphasizes “outsidein” quality167。 Ensures that the customer39。 Competitive benchmarking167。Quality Function Deployment2DMEDI RoadmapProjectSchedule?GANNTT ChartProjectScope?MGP?INOUT Scope ToolUnderstand the Voice of The CustomerQualityFunctionDeploymentScorecardsProcessMapping TargetCostingGenerateHigh Level Concept IdeasConcept SelectionElements of High Level DesignDevelopDetailedDesignFMEA Target CostDesign for LeanOptimize DesignPerformancePlan Execute PilotProject Close OutProcess ControlTransition toManufacturing? ?Set Target Price?Develop Target Cost? Design CCR’s Target?CCR’s Capability??CommunicationPlan?7 Rooms of QFD 1? Determine Customers?Research Customers??TRIZ tool?Pugh Matrix?AHP?Concept to ?QFD HOUSE 3–?Design of Experiments?Removing Cost?CCR to FunctionsConcept to Design ?QFD House 2?Capability Analysis?Statistical Tolerance??Risk AbatementDesign FMEAMSA / GRR?? Ergo / Mach Guard?Update Scorecard ?Update FMEA?Value Add Analysis?Modularity?DFMA?Project Close Meeting?Benefits Review?QFD 4?Document Control Plan?Training Plan?Implement Work Plan)?Review Mfg Issues?Schedule Sustain Gain Tollgate 6 monthsProcess ControlDEValidateProject ??Project ThermometerDEFINEMEASUREDEVELOPEXPLOREIMPLEMENTMD IStakeholders TeamProject??Identify Project Team?RACI ChartProject Mission ??SMART CriteriaStatement High Level Analysis?Develop MatrixRisk?Patent Review ? Submit AFE?Develop Pilot Plans?Develop Implementation?Develop Product Validation Plan?Update FMEALearning Objectives167。 Performance targets based on customer inputs 167。 Effectively design a new or improved product, service or process.167。 Utilized by a multidisciplinary team to translate VOC information into performance targets.RelationshipStrong = 9Medium = 3Weak = 1 IMPORTANCE (15)CompetitorComparison1 2 3 4 5TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong Neg12345Technical ComparisonHouse of QualityCustomer Needs (VOC)Critical Customer Requirements (CCRs)InterrelationshipMatrixPerformance TargetsTechnical ComparisonCustomerRating ofCompetitorsCorrelation MatrixRelationshipStrong = 9Medium = 3Weak = 1 IMPORTANCE (15)CompetitorComparison1 2 3 4 5TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong Neg12345Technical ComparisonBenefits of QFD167。 Improves crossfunctional coordination 167。 Where does customer data e from? VOC input167。 Where would you get the weights?RelationshipStrong = 9Medium = 3Weak = 1 IMPORTANCE (15)CompetitorComparison1 2 3 4 5TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong Neg112345Technical ComparisonExample: HighEnd Children’s Bicycle DesignRelationshipStrong = 9Medium = 3Weak = 1 IMPORTANCE (15)CompetitorComparison1