【正文】 e relevant industry to bee a large industry group. Real estate has a large amount of investment, long investment cycle, the characteristics of the investment risk and uncertainty, it is necessary to do a feasibility study on the real estate project development. A project development and construction, especially large and mediumsized projects, a lot of human, material and financial resources, it is not only can experience or feel certain, feasibility research, but by whether it is feasible for the investment decision of real estate project whether the product is marketable, there is no petition, the investment results, and so as the project is built and the location of the basis, provides the feasible basis for the real estate project investment decision. The provisions of the state, usually without the feasibility study of real estate projects, not included in the plan, not approved design task book, not for construction Through the study of integration of theory with practice, illustrates the general flow of the feasibility research of real estate, it can help us to avoid the blindness of decision making in real estate development process, do the project positioning clear, reasonable arrangement, technology capital budget accuracy. It has important practical significance in the development for the Jingzhou mail transfer of real estate projects, for other real estate developers project also has certain reference significance. Keywords: real estate, market analysis, feasibility study ABSTRACT 目 錄 摘要 ..................................................................... I ABSTRACT ............................................................. Ⅱ 1 緒論 ................................................................... 1 研究背景 .......................................................................................................................... 2 研究?jī)?nèi)容 .......................................................................................................................... 2 技術(shù)路線 .......................................................................................................................... 2 2 項(xiàng)目概況介紹 ................................................................................................................. 2 項(xiàng)目所在區(qū)域概況 ............................................................................................................ 3 項(xiàng)目開(kāi)發(fā)公司介紹 ............................................................................................................ 3 項(xiàng)目概況 .......................................................................................................................... 4 項(xiàng)目特點(diǎn) .......................................................................................................................... 4 項(xiàng)目 SHOT分析 .............................................................................................................. 5 3 房地產(chǎn)市場(chǎng)分析 .................................................................................................................. 6 國(guó)內(nèi)房地產(chǎn)市場(chǎng)分析 ....................................................................................................... 6 湖北省房地產(chǎn)市場(chǎng)情況 ..................................................................................................... 7 荊州市房地產(chǎn)市場(chǎng)情況 ..................................................................................................... 9 20202020 年市場(chǎng)情況 ............................................................................................. 9 2020 年荊州房地產(chǎn)市場(chǎng)情況 ..................................................................................10 荊州房地產(chǎn)市場(chǎng)分析 .............................................................................................. 11 荊州房地產(chǎn)市場(chǎng)預(yù)測(cè) ..............................................................................................12 .......................................................................................................................13 項(xiàng)目周邊情況 ..................................................................................................................13 項(xiàng)目方案 .........................................................................................................................14 項(xiàng)目進(jìn)度計(jì)劃 ..................................................................................................................15 前期準(zhǔn)備工作 ........................................................................................................15 建設(shè)管理和銷(xiāo)售工作 ..............................................................................................15 進(jìn)度計(jì)劃 ...............................................................................................................16 5 項(xiàng)目財(cái)務(wù)評(píng)價(jià)和不確定分析 ................................................................................................16 項(xiàng)目綜合經(jīng)濟(jì)指標(biāo) ...........................................................................................................16 項(xiàng)目投資估算 ..................................................................................................................16 估算依據(jù) ...............................................................................................................16 項(xiàng)目開(kāi)發(fā)成本估算 .................................................................................................17 項(xiàng)目銷(xiāo)售收入估計(jì) .................................................................................................18 資金籌集和使用 ..............................................................................................................19 資金籌集方案 ........................................................................................................19 .................................................................................................19 項(xiàng)目財(cái)務(wù)評(píng)價(jià) ..................................................................................................................20 財(cái)務(wù)評(píng)價(jià)依據(jù)