步步高電教產(chǎn)品市場(chǎng)營(yíng)銷計(jì)劃書-wenkub
2023-05-25 05:24:30 本頁(yè)面
【正文】 ............................................................................................................ 1 （二）公司地址 ............................................................................................................ 1 （三）股權(quán)結(jié)構(gòu) ............................................................................................................ 1 （四）領(lǐng)導(dǎo)體制 ............................................................................................................ 2 （五）成立公司 手續(xù)、文件 .......................................................................................... 2 二、形勢(shì)分析 .......................................................................................... 4 （一）、行業(yè)綜述 .......................................................................................................... 4 （二）、價(jià)格形勢(shì)及前景分析 ........................................................................................ 4 三 . 廠商情況分析 ................................................................................... 5 四、 SWOT 分析 7 （一）優(yōu)勢(shì) ................................................................................................................... 8 （二）劣勢(shì)： ............................................................................................................... 9 （三）機(jī)會(huì)： ............................................................................................................. 10 （四）威脅： ............................................................................................................. 11 五、目標(biāo) ................................................................................................ 11 一、財(cái)務(wù)目標(biāo) ............................................................................................................. 11 二、營(yíng)銷目標(biāo) ............................................................................................................. 12 六、營(yíng)銷策略 ........................................................................................ 13 七、實(shí)施方案 ........................................................................................ 15 POP 海報(bào)的廣泛宣傳 ............................................................................................. 15 促銷專用臺(tái)的完美形象 .......................................................................................... 16 宣傳手冊(cè)的有效分發(fā) ............................................................................................. 16 促銷小姐的熱情服務(wù) ............................................................................................. 16 嚴(yán)格的項(xiàng)目監(jiān)控： ................................................................................................. 17 八、損益預(yù)測(cè) ........................................................................................ 17 九、 風(fēng)險(xiǎn) 控制 ........................
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