【正文】 ....................................................................... 6 四 項(xiàng)目背景 ...................................................................................................................................... 7 五 可行性研究報(bào)告的 編制情況 ................................................................................................... 11 第二章 項(xiàng)目發(fā)展現(xiàn)狀 ............................................................................................................................ 11 一 研發(fā)簡(jiǎn)介 .................................................................................................................................... 11 二 項(xiàng)目專利申報(bào)情況 ................................................................................................................... 13 三 研發(fā)現(xiàn)狀 .................................................................................................................................... 13 1. 勱物源 ................................................................................................................................ 14 2. 生產(chǎn)工藝 ............................................................................................................................ 15 3. 安全性和物理力學(xué)特性研究 ........................................................................................... 15 4. 掃描電鏡檢測(cè) .................................................................................................................... 16 5. 體外構(gòu)建活性真皮實(shí)驗(yàn) ................................................................................................... 17 6. 勱物體內(nèi)研究 .................................................................................................................... 18 第三章 項(xiàng)目市場(chǎng)分析 ............................................................................................................................ 22 一 醫(yī)學(xué)修復(fù)材料需求現(xiàn)狀 ........................................................................................................... 22 二 市場(chǎng)特征 .................................................................................................................................... 24 三 市場(chǎng)細(xì)分 .................................................................................................................................... 27 1. 腹壁缺損、疝修復(fù)市場(chǎng) ................................................................................................... 27 醫(yī)用異種組織修復(fù) 材料項(xiàng)目可行性研究報(bào)告 3 07. 27 2. 肛瘺填塞材料市場(chǎng) ............................................................................................................ 29 3. 燒傷、傷口敷料市場(chǎng)分析 ............................................................................................... 30 4. 骨科材料市場(chǎng)分析 ............................................................................................................ 31 四 項(xiàng)目產(chǎn)品供需分析 ................................................................................................................... 31 1. 項(xiàng)目市場(chǎng)的應(yīng)用領(lǐng)域和適應(yīng)證 ....................................................................................... 31 2. 原材料分析 ........................................................................................................................ 32 3. 項(xiàng)目 SWOT 分析 .............................................................................................................. 33 4. 項(xiàng)目的特點(diǎn)和技術(shù)優(yōu)勢(shì) ................................................................................................... 34 五 競(jìng)爭(zhēng)市場(chǎng)分析 ............................................................................................................................ 35 1. 疝補(bǔ)片市場(chǎng) ........................................................................................................................ 35 2. 肛瘺填塞材料市場(chǎng) ............................................................................................................ 35 3. 傷口敷料市場(chǎng)和其他軟組織修復(fù)材料市場(chǎng) .................................................................. 36 六 營(yíng)銷策略 .................................................................................................................................... 36 ...................................................................................................................... 36 2. 產(chǎn)品定位和定價(jià)策略 ....................................................................................................... 36 3. 營(yíng)銷策略 ............................................................................................................................ 37 七 市 場(chǎng)推廣 .................................................................................................................................... 39 1. 產(chǎn)業(yè)博覽會(huì) ........................................................................................................................ 39 2. 互聯(lián)網(wǎng)促銷 ........................................................................................................................ 40 3. 廣告宣傳 ............................................................................................................................ 40 4. 加強(qiáng)對(duì)關(guān)鍵客戶的公關(guān)工作 ........................................................................................... 40 醫(yī)用異種組織修復(fù) 材料項(xiàng)目可行性研究報(bào)告 4 07. 27 5. 參加社會(huì)公益事業(yè)活勱 ................................................................................................... 40 第四章 項(xiàng)目實(shí)施進(jìn)度 ............................................................................................................................ 40 一 發(fā)展戰(zhàn)略 .................................................................................................................................... 41 二 建設(shè)方案及周期 ....................................................................................................................... 43 第五章 組織機(jī)構(gòu)與人力資源配置 ......................................................................................................