【正文】 very, usually in the emotion factor under the function, the creation purchases motive. 女性消費者市場特征 Female consumer market characteristic ? 這里產(chǎn)生情感的原因是多方面的，如商品品牌的寓意、款式色彩所產(chǎn)生的聯(lián)想、商品形狀帶來的美感、環(huán)境氣氛形成的溫馨感覺等，都可以使女性消費者產(chǎn)生購買動機，有時就會產(chǎn)生沖動性購買行為。s the family big piece merchandise purchase, their opinions also have important influence function, have some persons even be end decision makers. ? 由于性格和生理特點，女性喜歡逛商店、購物的愛好已被大多數(shù)人所認同。從青年時期開始，她們一般就對自己消費的時裝、化妝品等自主決策。 yet pletely independent, the mental characteristic distinguishes not and greatly, therefore isn39。s instruction carry on consuming an activity, regardless is boy39。 ? The female consumer doesn39。消費人群特點分析 ? 一位營銷大師曾經(jīng)說過： 要想抓住你的顧客，首先要了解你的顧客，尊重你的顧客 。t mean all female, only just physically have the female of the ability of purchase on the market be a female consumer. ? 在我國，通常包括青年、中年女性消費者，年齡段從 18~55歲左右。s son or girl39。t a corpus to study alone。 ? The our country census taking data expresses that the female in the population has a half or so, usually have in the market prominent important the youth period beginning, they general consume to oneself of fashionable dresses, cosmetics etc. independence decision. ? 在家庭中，她們又承擔著妻子、母親的角色，因此，也是絕大多數(shù)食品、日用品、兒童用品的購買者。 ? Because of personality and physiology characteristics, female39。 ? My producing affective reason is various, such as the association of thought, merchandise shape produce by the implied meaning, style color of merchandise brand bring of the pleasant impression, environment atmosphere bee of sweet felling etc., can purchase motive by the maid servant consumer creation, sometimes produce impulse to purchase behavior. ? 女性消費者購物時這種情感因素不但在購買自己使用的商品時發(fā)生作用，而且在給丈夫、子女、父母、公婆購買商品時也很強烈。她們在購買生活日常用品時，更關(guān)注商品的實際效用，關(guān)心商品帶來的具體利益。s design advantage in the place of detail, usually can even win female consumer of family rinse the choiceness spray one39。為此，她們對日常消費品和主副食品的方便性，有更強烈的要求。 ? The female consumer contains stronger ego consciousness and sense of pride and outward the boundary thing respond sensitive. ? 她們往往以選擇眼光、購買內(nèi)容及購買標準來評價自己、評價別人。s negative even Be an onlooker, would like to also announce an opinion, hope the own opinion to be adopt. ? 在購買活動中，營業(yè)員的表情、語言、廣告宣傳及評論，都會影響女性消費者的自尊心，進而影響消費行為的實現(xiàn)。 ? Within the scope of 1845 years old this age, great majority39。 她們暫時沒有贍養(yǎng)老人和撫養(yǎng)小孩的負擔，閑暇時間比較充裕，社會交往活動多。t provide for an old man and bring up the kid39。這些因素從側(cè)面強化了青年女性對美的追求，并使之內(nèi)化為她們的行為特別是消費行為的實現(xiàn)。 ? People39。 ? (3)Pursue characteristic. ? 當今，當你走進繁華的都市鬧市區(qū)，很難看到穿著打扮一樣的青年女性，要是兩個人穿著一樣，往往會被譏為 “ 情侶裝 ” 。 ? Different person39。她們的注意力已經(jīng)從過去對自己的關(guān)注，逐步轉(zhuǎn)向?qū)⒆?、丈夫以至整個家庭的關(guān)注上。母親對子女的愛更多體現(xiàn)在關(guān)心小孩的衣食、營養(yǎng)和健康等有形的方面。the motive strength of the research concerning of the inquisition of Shi Ta3 Qi2 the motive of the express that inthe to the daughters39。s thing, take aim at advertisement and promotion target the mothers, is reasonable. 女性消費者的消費心理特點 The female consumer consumes a mental characteristics ? (2)愛夫心理。 ? A dress of food, health condition, husband of family dress up even healthily condition etc., people all will not aware of self the hostess contact of ground and family to get , many sales of merchandises also how does the heel help a female to bee your wife to , today39。 ? When personal affair parison faced to oneselfs understanding, the selfconfident heart will increase and then reduce from many phenomenon。s female because the attention concentrates at family, social association decrease, outward the boundary thing include understanding of the new information of merchandise ratio past reduce, so usually seem to be while do purchase of many merchandiseses decision from lack confidence, as a result appear from many behavior. 女性消費者的消費心理特點 The female consumer consumes a mental characteristics 女性消費心理變化新動向 ? 女性消費者的行為有個人差異，因狀況的不同而有變化，相當復(fù)雜。當前，女性的個性化傾向變得強烈。她們不再以同一標準為目標，而是去追求每個人都不同的個性化生活。 并且，現(xiàn)代女性的價值觀也有了根本的變化。 ? Female biggest variety was time that can freely control to increase. ? 首先是因為壽命延長，養(yǎng)育小孩的期間縮短，結(jié)果使得人生整體的自由支配時間增長了。 ? (l)The female change body trend. ? 希望生活多樣化。 ? Hope career various experience. ? 表現(xiàn)在日常生活方面，即要求在服飾、發(fā)型、裝飾方面多樣化。 ? Hope to try the affair which wants to do. ? 希望冒險。 ? Some eccentricity merchandises, service are exactly conformances female this kind of thinks the reality that the breakthrough is control but output of. 女性消費心理變化新動向 The female consumes mental state to change new trend ? (3)女性的自立動向。 ? Hope to escape from a tradition, press the own intention life. ? 現(xiàn)在 “ 女性的自立 ” 已是社會上的主題，只要稍微觀察女性雜志的標題，就可以看出其中一二，而表現(xiàn)女性自立和強調(diào)自我意識的商品就更能博得她們的歡心。 ? (4)The female39。 ? The housewifes can look after family, again the economical valid way of oneself time be merchandise or exterior service which makes use of to save time. 女性消費心理變化新動向 The female consumes mental state to change new trend ? (5)女性的愉快動向。 ? Hope to do the matter that oneself likes to do. ? 這種動向以女性大學(xué)生和獨身女性最為顯著。 ? Therefore say than the male of of an age, it is pleased that trend39。 ? For example, the showroom decoration of business enterprise, should notice lucidity, warm atmosphere。 ? It is thus clear that, as long as can closely notice female world, study and the mental movable process understood motive and need of the purchase of female consumer and made policy, can hold the new chance that the female consumes a market at any time is to the whole change and development trend which consume a market, the business enterprise can make preemptive, make the image of business enterprise merchandise agree with the impression of consumer, and through emolliently sell a claim, change latent consumer into actual consumer, the market foreground must be vast. 女性消費心理變化新動向 The female consumes mental state to change new trend 面向女性消費者的心理策略 ? 女性消費者在購買活動中地位重要，影響決策力強，她們的購買心理具有感情豐富、性格細膩的特點。如在銷售現(xiàn)場提