【正文】 ? The business member terminology wants norm, polite, pay attention to the art of language expression, respect the sense of pride of female consumer, laud the choice of f。現(xiàn)場促銷面向女性消費者的折扣商品，要注意說明理由，允許消費者挑選。 ? The fourth promote sales an expansion activity and pay attention to the motion variety of female consumer on the scene. ? 營業(yè)員用語要規(guī)范，有禮貌，講究語言表達的藝術(shù)性，尊重女性消費者的自尊心，贊美女性消費者的選擇，以博得消費者的心理滿足感。 ? The third, want to carry on advertisement publicity to female consumer personal merchandise which consume and usually purchase, and want to aim at a female and mental characteristics, pay attention to function, concrete benefits etc. information of deliver the merchandise, deliver the information of the quality concerning merchandise, file time, vogue, deliver the information of the brand, function, price...etc. of merchandise. ? 要靠特色打動女性消費者，開拓市場。一些方便食品、半成品，要能為女性消費者節(jié)省時間，減輕勞動強度，品種樣式要豐富，使女性消費者可以有更多選擇，以避免產(chǎn)生生活單調(diào)的心理，使女性消費者不愿意接受。 ? The second, the female merchandise design wants to pay attention to a detail, the color, style, shape wants the body to spread now, vogue, and use convenience. ? 如一些廚房刀具、小型電器、家庭日常衛(wèi)生用品，多為女性經(jīng)常使用。如在銷售現(xiàn)場提供良好的服務(wù)，有更多的人情味，效果會更好。 ? The first, sell environment to arrange to want a cultured sweet, warmly clear have character special features quickly. ? 女性消費者在購買家庭裝飾品，穿著類商品、首飾、化妝品時，追求浪漫的心理感覺。 ? It is thus clear that, as long as can closely notice female world, study and the mental movable process understood motive and need of the purchase of female consumer and made policy, can hold the new chance that the female consumes a market at any time is to the whole change and development trend which consume a market, the business enterprise can make preemptive, make the image of business enterprise merchandise agree with the impression of consumer, and through emolliently sell a claim, change latent consumer into actual consumer, the market foreground must be vast. 女性消費心理變化新動向 The female consumes mental state to change new trend 面向女性消費者的心理策略 ? 女性消費者在購買活動中地位重要，影響決策力強，她們的購買心理具有感情豐富、性格細膩的特點。At pack of merchandise decoration, conduct way etc., want to be novel, interesting and novel, well timed convenience. 女性消費心理變化新動向 The female consumes mental state to change new trend ? 向女性消費者宣傳某商品的好處和具體利益，比向她們宣傳商品的質(zhì)量、性能效果更好。 ? For example, the showroom decoration of business enterprise, should notice lucidity, warm atmosphere。 ? Owing to female39。 ? Therefore say than the male of of an age, it is pleased that trend39。 ? Their consumptions incline to fortopgrade line, two recreations, three cultures, can see a time which want to enjoy now. ? 她們希望在結(jié)婚這個轉(zhuǎn)折點到來以前，能夠盡情享受，并且做自己希望做的事情。 ? Hope to do the matter that oneself likes to do. ? 這種動向以女性大學生和獨身女性最為顯著。s pleased trend. ? 希望過得快樂。 ? The housewifes can look after family, again the economical valid way of oneself time be merchandise or exterior service which makes use of to save time. 女性消費心理變化新動向 The female consumes mental state to change new trend ? (5)女性的愉快動向。 ? Hope stanza, convenience. ? 例如，使用速食食品、罐裝食品、冷凍食品、調(diào)味料的情形增加了。 ? (4)The female39。s independence is already the topic of society now, as long as a little bit observe the headline of female magazine, can see among them 12, but the performance female independence with emphasize to realize by one39。 ? Hope to escape from a tradition, press the own intention life. ? 現(xiàn)在 “ 女性的自立 ” 已是社會上的主題，只要稍微觀察女性雜志的標題，就可以看出其中一二，而表現(xiàn)女性自立和強調(diào)自我意識的商品就更能博得她們的歡心。s independence trend. ? 希望在經(jīng)濟和精神方面都能自立。 ? Some eccentricity merchandises, service are exactly conformances female this kind of thinks the reality that the breakthrough is control but output of. 女性消費心理變化新動向 The female consumes mental state to change new trend ? (3)女性的自立動向。 ? Hope to challenge toward some things. ? 希望自己能親身體驗。 ? Hope to try the affair which wants to do. ? 希望冒險。 ? (2)The female39。 ? Hope career various experience. ? 表現(xiàn)在日常生活方面，即要求在服飾、發(fā)型、裝飾方面多樣化。 ? Hope to try different life style. ? 希望改變身份。 ? (l)The female change body trend. ? 希望生活多樣化。 ? Moreover is the development of the work servicing business of the household chores hour because of universality and convenience food of home appliances etc., make with on the first for unit of free time increased. ? 女性不必再為家務(wù)事而辛苦，進而可以享受許多的自由時間。 ? Female biggest variety was time that can freely control to increase. ? 首先是因為壽命延長，養(yǎng)育小孩的期間縮短，結(jié)果使得人生整體的自由支配時間增長了。s value also had basic variety. ? 一向以相夫教子為自己唯一追求，視賢妻良母為終極榜樣的傳統(tǒng)女性，現(xiàn)在已經(jīng)轉(zhuǎn)變?yōu)?“ 出得廳堂，入得廚房 ” 的知識女性轉(zhuǎn)變。 并且，現(xiàn)代女性的價值觀也有了根本的變化。 ? Moreover, because of the variety of value, the modern female39。她們不再以同一標準為目標，而是去追求每個人都不同的個性化生活。t understand a female to consume mental variety, understand a female market present, the female39。當前，女性的個性化傾向變得強烈。就其心理因素來說，又包括動機、知覺、學習、思考、個性、態(tài)度、價值觀。s female because the attention concentrates at family, social association decrease, outward the boundary thing include understanding of the new information of merchandise ratio past reduce, so usually seem to be while do purchase of many merchandiseses decision from lack confidence, as a result appear from many behavior. 女性消費者的消費心理特點 The female consumer consumes a mental characteristics 女性消費心理變化新動向 ? 女性消費者的行為有個人差異，因狀況的不同而有變化，相當復雜。t understand, lack selfconfident heart to the affair wanted to face, increase from many phenomenon. ? 作為 “ 母親 ” 的女性由于注意力集中在家庭中，社會交往減少，對外界事物包括商品的新信息的了解比以前減少，因此在做許多商品的購買決策時，往往會顯得自信心不足，因而出現(xiàn)從眾行為。 ? When personal affair parison faced to oneselfs understanding, the selfconfident heart will increase and then reduce from many phenomenon。 ? (3)From many mental states. ? 社會心理學的研究發(fā)現(xiàn)，從眾心理與個人的自信心有關(guān)。 ? A dress of food, health condition, husband of family dress up even healthily condition etc., people all will not aware of self the hostess contact of ground and family to g