【正文】 et , many sales of merchandises also how does the heel help a female to bee your wife to , today39。于是，許多商品的銷售也就跟如何幫助女性成為 “ 賢內(nèi)助 ” 聯(lián)系起來。s thing, take aim at advertisement and promotion target the mothers, is reasonable. 女性消費(fèi)者的消費(fèi)心理特點(diǎn) The female consumer consumes a mental characteristics ? (2)愛夫心理。s , most children39。the motive strength of the research concerning of the inquisition of Shi Ta3 Qi2 the motive of the express that inthe to the daughters39。所以，大多數(shù)兒童食品、藥品以及各種兒童用品，將廣告和促銷目標(biāo)瞄準(zhǔn)母親們，是有道理的。母親對子女的愛更多體現(xiàn)在關(guān)心小孩的衣食、營養(yǎng)和健康等有形的方面。 ? (1)The lovely son is mental. ? 美國廣告學(xué)家 D她們的注意力已經(jīng)從過去對自己的關(guān)注，逐步轉(zhuǎn)向?qū)⒆?、丈夫以至整個(gè)家庭的關(guān)注上。 ? Therefore on the other hand shoulded produce the product of different specification, shape, color, style to satisfied different person39。 ? Different person39。 ? Be you to walk into prosperous city busy streets area nowadays, can hardly see dress foppery similar youth a female, if two personal dresses be similar, usually drive the Ji is forthe lovers pack.This be the youth the female pursue a characteristic result. 女性消費(fèi)者的消費(fèi)心理特點(diǎn) The female consumer consumes a mental characteristics ? 不同的人使用不同顏色或不同造型的商品是追求個(gè)性化的表現(xiàn)。 ? (3)Pursue characteristic. ? 當(dāng)今，當(dāng)你走進(jìn)繁華的都市鬧市區(qū)，很難看到穿著打扮一樣的青年女性，要是兩個(gè)人穿著一樣，往往會被譏為 “ 情侶裝 ” 。 ? To this consumer, they purchase decision more and in brief, the brand popularity, social influence of product is a choice basis. ? 在同類競爭品牌中，不管質(zhì)量、價(jià)格如何，只要是知名品牌，只要品牌名氣大，就容易獲得她們的青睞。 ? People39。 ? (2)Pursue famous brand. ? 人們購買名牌一方面可以減少購買的風(fēng)險(xiǎn)，另一方面則用來顯示自我，表現(xiàn)自己的經(jīng)濟(jì)地位、品位和氣質(zhì)。這些因素從側(cè)面強(qiáng)化了青年女性對美的追求，并使之內(nèi)化為她們的行為特別是消費(fèi)行為的實(shí)現(xiàn)。 ? (1)Beg the United States mental state. ? 18歲以上的生育前女性正處于戀愛、婚姻階段，她們與異性交往的機(jī)會比較多。t provide for an old man and bring up the kid39。t grow sons and daughters, at mentally not just a mature female。 她們暫時(shí)沒有贍養(yǎng)老人和撫養(yǎng)小孩的負(fù)擔(dān)，閑暇時(shí)間比較充裕，社會交往活動多。 ? This text takes the second change as a distinction marking and is divided into about 1845 years old female further before grow(about 1830 years old) and grow behind(about 3045 years old) two munities to analytical the female consume mental state and behavior. The female consumer consumes a mental characteristics ? 大多數(shù) 18歲以上的生育前女性，開始步入社會參加工作，基本能夠掌握自己的經(jīng)濟(jì)命脈。 ? Within the scope of 1845 years old this age, great majority39。 ? In the daily life, most merchandises purchase, the consumption all relates to female, they may be the direct user of merchandise, but pole probably is these merchandises to purchase of propose, information collection, opinion promoter, decision maker with purchase of performance. ? 在 1845歲這一年齡范圍內(nèi)，絕大多數(shù)女性都經(jīng)歷了從 “ 女兒 ” 轉(zhuǎn)變?yōu)?“妻子 ” ，從 “ 妻子 ” 進(jìn)一步轉(zhuǎn)變?yōu)?“ 母親和妻子 ” 的過程。s negative even Be an onlooker, would like to also announce an opinion, hope the own opinion to be adopt. ? 在購買活動中，營業(yè)員的表情、語言、廣告宣傳及評論，都會影響女性消費(fèi)者的自尊心，進(jìn)而影響消費(fèi)行為的實(shí)現(xiàn)。即使作為旁觀者，也愿意發(fā)表意見，希望自己的意見被采納。 ? The female consumer contains stronger ego consciousness and sense of pride and outward the boundary thing respond sensitive. ? 她們往往以選擇眼光、購買內(nèi)容及購買標(biāo)準(zhǔn)來評價(jià)自己、評價(jià)別人。 ? A kind of each new of, can ease the convenient consumer goods of its household chores labor, they all take pleasure in accept, and would like to try first. ? 同時(shí)，女性消費(fèi)者對生活中新的、富于創(chuàng)造性的事物，也都充滿熱情，如一件新裝飾品、新房間的布置，做一個(gè)從未做過的菜等等，以顯示其創(chuàng)造性。為此，她們對日常消費(fèi)品和主副食品的方便性，有更強(qiáng)烈的要求。 ? They while purchase merchandise express of again and again inquire, understand operation method, make the person obviously feel elaboration of female consumer. 女性消費(fèi)者市場特征 Female consumer market characteristic ? （三）注重商品的便利性和生活的創(chuàng)造性 ? (Three)Pay attention to the convenience of the merchandise and the creation of the life ? 目前，我國中青年女性就業(yè)率比較高，城鎮(zhèn)又高于農(nóng)村。s design advantage in the place of detail, usually can even win female consumer of family rinse the choiceness spray one39。如家庭洗滌劑精巧的噴頭設(shè)計(jì)、家用微波爐使用的專用器皿，多用途的家庭刀具等。她們在購買生活日常用品時(shí)，更關(guān)注商品的實(shí)際效用，關(guān)心商品帶來的具體利益。 ? Female consumer shopping this kind of emotion factor not only take place a function while purchase the merchandise that oneself use, but also also very strong while giving the husband, sons and daughters, parents, husband39。 ? My producing affective reason is various, such as the association of thought, merchandise shape produce by the implied meaning, style color of merchandise brand bring of the pleasant impression, environment atmosphere bee of sweet felling etc., can purchase motive by the maid servant consumer creation, sometimes produce impulse to purchase behavior. ? 女性消費(fèi)者購物時(shí)這種情感因素不但在購買自己使用的商品時(shí)發(fā)生作用，而且在給丈夫、子女、父母、公婆購買商品時(shí)也很強(qiáng)烈。 ? Male consumer at shopping, especially purchase life daily necessity, home appliances, more basic function of the attention merchandise, actual effect, at purchase a big piece a valuable merchandise, have a stronger reasonableness domination ability。 ? Because of personality and physiology characteristics, female39。 ? At the family, they undertake the role of wife, mother again, therefore is also a purchase of great majority food, daily necessity, child39。 ? The our country census taking data expresses that the female in the population has a half or so, usually have in the market prominent important the youth period beginning, they general consume to oneself of fashionable dresses, cosmetics etc. independence decision. ? 在家庭中，她們又承擔(dān)著妻子、母親的角色，因此，也是絕大多數(shù)食品、日用品、兒童用品的購買者。 ? The first, number many, the potential is big, is a family with personal important participant who purchase decision. ? 我國人口統(tǒng)計(jì)資料表明，人口中女性占一半左右，在市場中往往起著舉足輕重的重要作用。t a corpus to study alone。t176。s son or girl39。 ? under the parent39。t mean all female, only just physically have the female of the ability of purchase on the market be a female consumer. ? 在我國，通常包括青年、中年女性消費(fèi)者，年齡段從 18~55歲左右。 ? Be showed from this, think to sell a product so, firstly, understand you of customer base, be give the product position and find out target customer thus. 讓我們鎖定消費(fèi)群體 Let us target to consume munity