【正文】 eting high technology PC hardware as their core petencies rather than logistics. They therefore outsource distribution to several third party providers. 第三個選項是物流對于企業(yè)戰(zhàn)略是至關(guān)重要的，但內(nèi)部人員沒有為客戶提供所需的服務(wù)水平的技能水平。下面將以寶潔的案例來進行分析。對于剛剛進入中國市場的寶潔公司，產(chǎn)品能否及時、快速地運送到全國各地是其能否迅速搶占中國市場的重要環(huán)節(jié)。 As the household products maker, Procter Gamble’ s demand for logistics services requires high demands on response time, service reliability and quality protection system. According to Logistics service needs and service requirements, there are two categories logistics enterprises entering the field of view of the Procter Gamble: the stateowned enterprises and private storage and shipping panies who occupy the dominant position of the logistics industry. After investigation and assessment, the Procter Gamble Company believes that stateowned logistics enterprise gets a single business , either just warehouse storage or responsibility only for rail transport, and storage warehouse equipment fall behind , imperfect quality protection system , the backward IT in transport, lack of employee awareness of service, and lack the guarantee to response time and service reliability. So, Procter Gamble Company focused on private transportation enterprise. 經(jīng)過調(diào)查評估，寶潔公司認為當時國有物流企業(yè)業(yè)務(wù)單一，要么只管倉庫儲存，要么只負責聯(lián)系鐵路運輸，而且儲存的倉庫設(shè)備落后，質(zhì)量保護體系不完善，運輸中信息技術(shù)落后，員工缺乏服務(wù)意識，響應時間和服務(wù)可靠性得不到保證。 When screening thirdparty logistics panies, Procter Gamble found pany contracting for rail freight transfer station for the operating characteristics of quality first, customer first, 24hour service, provides doortodoor service. Thus, Procter Gamble, s of submitted the proposal of logistics needs to and carried an exploratory investigation of the logistics capacity and service level on . 圍繞著寶潔公司的物流需求，寶供設(shè)計了業(yè)務(wù)流程和發(fā)展方向，制定嚴格的流程管理制度，對寶潔公司產(chǎn)品“呵護倍至”，達到了寶潔公司的要求， Around the logistics demand of Procter Gamble, PGL designs business processes and the direction of development, process management system strictly, care a lot to Procter Gamble products, which reached the Procter Gamble Company’ s requirements, 同時寶供長期良好合作的愿望以及認真負責的合作態(tài)度，受到了寶潔公司的歡迎，使得寶供順利通過了考察。 and in strict accordance with the GMP quality management standard and SOP operation management program to deliver the Procter Gamble products fast, accurate, and timely manner to the sales outlets throughout the country. Preliminary cooperation achieved very good results for both, PGL helped Procter Gamble Company for cost savings of $ 6 million a year, and the demand high standards of quality of logistics services in Procter Gamble is also greatly improved the PGL’ s f service level. 在實施第三方物流服務(wù)過程中，寶供針對寶潔公司的物流服務(wù)需求，建立遍布全國的物流運作網(wǎng)絡(luò)，為寶潔公司提供全過程的增值服務(wù)，在運輸過程中保證貨物按照同樣的操作方法、模式和標準來操作， In the process of the implementation of the third party logistics, for the logistics service demand for P G pany, PGL sets up logistics work all over the country, in order to the whole process of providing valueadded services for Procter Gamble, PGL guaranteed that the goods in accordance with the method of operation, the same pattern and standard operation in the process of transportation, 將貨物運送到目的地后，由受過專門統(tǒng)一培訓的寶供儲運的員工進行接貨、卸貨、運貨，為寶潔公司提供門到門的“一條龍”服務(wù)，并按照嚴格的 GMP質(zhì)量管理標準和 SOP運作管理程序，將寶潔公司的產(chǎn)品快速、準確、及時地送到全國各地的銷售網(wǎng)點。 Aiming at the demand for the logistics of the Procter Gamble Company, PGL make design and implementation of logistics management system, optimize business processes, integrate the logistics supply chain, use tailormade, integrated operation, personalized service mode to meet the individual needs of the Procter Gamble Company to improve the reliability of the logistics and reduce the total cost. 在雙方合作關(guān)系推動下，寶供建立高水準的信息技術(shù)系統(tǒng)以幫助管理和提供全面有效的信息平臺，實現(xiàn)倉儲、運輸?shù)汝P(guān)鍵物流信息的實時網(wǎng)上跟蹤，實現(xiàn)與寶潔公司電子數(shù)據(jù)的無縫銜接，使寶潔公司和寶供作業(yè)流程與信息有效整合，從而使物流更加高效化、合理化、系統(tǒng)化。 According to their own choice of demand for third party logistics service provider Procter Gamble chose PGL, which launched a partnership, in this mode of cooperation, achieved the winwin goal in the end. 在物流市場需求日益增長和國際國內(nèi)激烈的市場競爭環(huán)境下，寶潔公司應用第三方物流的成功，將為中國工商