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sis: Effective utilization of HR can assist anizations in achieving petitive advantage. Competitive advantage: a. Refers to the ability of an anization to formulate strategies to exploit profitable opportunities (., maximizing its return on investment). b. Perceived customer value can create petitive advantage. 11 Competitive Advantage Through Human Resources C. Offering a product or service that is unique can create petitive advantages. 4 sources: 1. Financial or economic capital capability. 2. Physical capital capability. 3. Human capital capability: Composition of workforce 4. Organizational capability: The firm’s ability to manage people D. Key issue for anizations is to achieve alignment among their various functions and be flexible in responding to their environment. 12 Strategic HRM HRM as a petitive advantage involves strategic human resource management. ? 1) Represents an effort to link HRM activities to a firm39。 Strategic Human Resource Management 1 Objectives ? Compare and contrast the strategic view of human resource management and the traditional view of human resource management. ? Explain the role of strategic human resource management in the strategic man