【正文】 概要 一 項(xiàng)目的執(zhí)行內(nèi)容 ````````````````````````````````````````````````````````````5 二 項(xiàng)目的發(fā)展前景 ````````````````````````````````````````````````````````````5 三 運(yùn)營(yíng)的核心模式 ````````````````````````````````````````````````````````````6 四 項(xiàng)目的執(zhí)行優(yōu)勢(shì) ````````````````````````````````````````````````````````````6 五 項(xiàng)目的可行性 ````````````````````````````````````````````````````````````````````````6 六 項(xiàng)目的總結(jié) ```````````````````````````````````````````````````````````````````````````7 第一章 市場(chǎng)分析 整體市場(chǎng)容量及前景 ```````````````````````````````````````````````````````````7 總體網(wǎng)民規(guī)模 `````````````````````````````````````````````````````````````7 中國(guó)水果行業(yè)數(shù)量規(guī)模 `````````````````````````````````````````````````7 網(wǎng)站目標(biāo)市場(chǎng)分析 ``````````````````````````````````````````````````````````````7 網(wǎng)絡(luò)社區(qū)交友 ````````````````````````````````````````````````````````````7 中國(guó)水果行業(yè)電子商務(wù)發(fā)展階段 ````````````````````````````````````8 網(wǎng)站目標(biāo)用戶的分析 ```````````````````````````````````````````````````````````9 用戶分析 ``````````````````````````````````````````````````````````````````9 市場(chǎng)趨勢(shì)和機(jī)會(huì) `````````````````````````````````````````````````````````````````9 市場(chǎng)趨勢(shì) ``````````````````````````````````````````````````````````````````9 市場(chǎng)機(jī)會(huì) ```````````````````````````````````````````````````````````````````````9 第二章 運(yùn)營(yíng)方案 公司理念 ```````````````````````````````````````````````````````````````````````````9 公司目標(biāo) ```````````````````````````````````````````````````````````````````````````9 發(fā)展戰(zhàn)略 ```````````````````````````````````````````````````````````````````````````10 整合用戶服務(wù)與社區(qū)服務(wù) `````````````````````````````````````````````````10 提供渠道、重視借助外力、整合資源 ````````````````````````````````````10 逐步推廣擴(kuò)散 ``````````````````````````````````````````````````````````````11 業(yè)務(wù)與贏 利模式 ```````````````````````````````````````````````````````````````````11 業(yè)務(wù)體系 ````````````````````````````````````````````````````````````````````11 業(yè)務(wù)詳述 ````````````````````````````````````````````````````````````````````11 業(yè)務(wù)發(fā)展規(guī)劃 ```````````````````````````````````````````````````````````````11 盈利模式 ````````````````````````````````````````````````````````````````````11 第三章 網(wǎng)站項(xiàng)目實(shí)施方案 總體架構(gòu) ```````````````````````````````````````````````````````````````````````````12 各部分內(nèi)容 `````````````````````````````````````````````````````````````````````````14 資訊頻道 `````````````````````````````````````````````````````````````````````14 第四章 網(wǎng)絡(luò)推廣方案 4 目標(biāo)市場(chǎng)分析 ```````````````````````````````````````````````````````````````````````14 目標(biāo)群體的行為方式 ```````````````````````````````````````````````````````````````15 網(wǎng)站的網(wǎng)絡(luò)營(yíng)銷戰(zhàn)略目標(biāo) ``````````````````````````````````````````````````````````15 快速擴(kuò)張階段 ````````````````````````````````````````````````````````````````15 過(guò)濾時(shí)期 `````````````````````````````````````````````````````````````````````15 穩(wěn)定時(shí)期 `````````````````````````````````````````````````````````````````````15 網(wǎng)絡(luò)營(yíng)銷定位 ```````````````````````````````````````````````````````````````````````15 搜索引擎定位 ````````````````````````````````````````````````````````````````15 許可 Email 營(yíng)銷定位 `````````````````````````````````````````````````````````16 口碑傳播定位 `````````````````````````````````````````````````````````````````16 整合網(wǎng)絡(luò)營(yíng)銷組合策略與實(shí)施方案 `````````````````````````````````````````````````16 網(wǎng) 絡(luò)營(yíng)銷整體思路 ````````````````````````````````````````````````````````````16 品牌推廣思路 ``````````````````````````````````````````````````````````````````17 搜索引擎營(yíng)銷 ``````````````````````````````````````````````````````````````````17 社會(huì)化媒體營(yíng)銷 ```````````````````````````````````````````````````````````````17 網(wǎng)站聯(lián)盟廣告 ``````````````````````````````````````````````````````````````````17 其他網(wǎng)絡(luò)營(yíng)銷方式 `````````````````````````````````````````````````````````````17 線下推廣 ````````````````````````````````````````````````````````````````````````17 第五章 競(jìng)爭(zhēng)分析 電子商務(wù)模式的分析 ````````````````````````````````````````````````````````````````17` 五力分析 ``````````````````````````````````````````````````````````````````````````````18 五力分析總括 ``````````````````````````````````````````````````````````````````18 五力分析詳解 ``````````````````````````````````````````````````````````````````18 第六章 管理體系 公司文化 ``````````````````````````````````````````````````````````````````````````````18 文化基調(diào) ```````````````````````````````````````````````````````````````````````18 公司宗旨 ````````````````````````````````````````````````````````````````````````19 核心價(jià)值理念 ``````````````````````````````````````````````````````````````````19 基本價(jià)值觀 `````````````````````````````````````````````````````````````````````19 企業(yè)精神 ````````````````````````````````````````````````````````````````````````19 品牌個(gè)性 ````````````````````````````````````````````````````````````````````````19 組織結(jié)構(gòu) ```````````````````````````````````````````````````````````````````````````````19 經(jīng)營(yíng)團(tuán)隊(duì) ```````````````````````````````````````````````````````````````````````````````20 人事制度 ```````````````````````````````````````````````````````````````````````````````20 激勵(lì)機(jī)制 ```````````````````````````````````````````````````````````````````````````````21 第七章 財(cái)務(wù)可行性分析 項(xiàng)目投資概括 ``````````````````````````````````````````````````````````````````````````21 資金結(jié)構(gòu)與規(guī)模 ````````````````````````````````````````````````````````````````21 其它資金來(lái)源 ```````````````````````````````````````````````````````````````````21 主要財(cái)務(wù)假設(shè)和財(cái)務(wù)數(shù)據(jù)預(yù)估 ````````````````````````````````````````````````````````21 主要財(cái)務(wù)假設(shè) ```````````````````````````````````````````````````````````````````21 5 財(cái)務(wù)數(shù)據(jù)預(yù)估費(fèi)用估算 ````````````````````````````````````````````````````````21 預(yù)計(jì)財(cái)務(wù)報(bào)表 ````````````````````````````````````````````````````````````````````````21 財(cái)務(wù)比率分析 ````````````````````````````````````````````````````````````````````````22 反映營(yíng)業(yè)能力的財(cái)務(wù)比率 ````````````````````````````````````````````````````22 反映盈利能力的財(cái)務(wù)比率 ````````````````````````````````````````````````````23 第八章 風(fēng)險(xiǎn)分析與規(guī)避 政策風(fēng)