【正文】 .................................................10（2）行業(yè)發(fā)展?fàn)顩r及競爭格局 ............................................................................................12（3）行業(yè)內(nèi)主要企業(yè) ............................................................................................................13佐餐涼菜快捷消費食品行業(yè)概況 ......................................................................13行業(yè)的主要消費市場 ..........................................................................................14行業(yè)的發(fā)展趨勢 ..................................................................................................15（1）提高食品安全度將成為行業(yè)第一要務(wù) ........................................................................15（2）品牌建設(shè)和推廣將成為重中之重 ................................................................................15（3）營銷網(wǎng)絡(luò)建設(shè)將直接決定企業(yè)的市場份額 ................................................................16（4）市場集中度將進一步提高 ............................................................................................16（5）逐漸向上游拓展，完善產(chǎn)業(yè)鏈 ....................................................................................17進入本行業(yè)的障礙 ..............................................................................................17（1）市場準(zhǔn)入障礙 ................................................................................................................17醬鹵肉制品及佐餐涼菜快捷消費食品行業(yè)分析報告（2）產(chǎn)品質(zhì)量安全障礙 ........................................................................................................17（3）品牌障礙 ........................................................................................................................18（4）營銷網(wǎng)絡(luò)障礙 ................................................................................................................18四、行業(yè)的市場發(fā)展?fàn)顩r及未來的市場容量 ......................................18醬鹵肉制品市場容量 ..........................................................................................18（1）市場的整體需求容量 ....................................................................................................18（2）未來市場需求增長的因素 ............................................................................................19佐餐涼菜市場容量 ..............................................................................................23下游行業(yè)的市場需求狀況 ..................................................................................24（1）家庭消費市場 ................................................................................................................25（2）酒店餐飲市場 ................................................................................................................26（3）休閑食品市場 ................................................................................................................27（4）禮品特產(chǎn)市場 ................................................................................................................27五、影響行業(yè)發(fā)展的有利與不利因素 ..................................................28有利因素 ..............................................................................................................28（1）國家政策和產(chǎn)業(yè)政策的大力支持 ................................................................................28（2）中國經(jīng)濟的快速增長為行業(yè)發(fā)展提供了良好的市場環(huán)境 ........................................30（3）行業(yè)潛在市場容量巨大 ................................................................................................30（4）行業(yè)發(fā)展水平逐步提高促進市場集中度上升 ............................................................31（5）消費升級帶動行業(yè)進步 ................................................................................................32（6）技術(shù)進步促進行業(yè)發(fā)展 ................................................................................................32不利因素 ..............................................................................................................32（1）行業(yè)整體發(fā)展水平有待進一步提高 ............................................................................32（2）食品安全控制難度較大 ................................................................................................33（3）我國各地飲食消費習(xí)慣存在較大差異性 ....................................................................33六、行業(yè)的主要經(jīng)營模式 ......................................................................34醬鹵肉制品及佐餐涼菜快捷消費食品行業(yè)分析報告小作坊經(jīng)營模式 ..................................................................................................34區(qū)域性經(jīng)營模式 ..................................................................................................34全國連鎖經(jīng)營模式 ..............................................................................................34七、行業(yè)技術(shù)水平及發(fā)展特點、發(fā)展趨勢 ..........................................35行業(yè)的技術(shù)水平及特點 ......................................................................................35行業(yè)未來的技術(shù)發(fā)展趨勢 ..................................................................................36（1）逐漸采用西式自動化的生產(chǎn)工藝 ................................................................................36（2）產(chǎn)品的保鮮技術(shù)水平將進一步提高 ............................................................................36八、行業(yè)的周期性、地域性與季節(jié)性特點 ..........................................37周期性 ..................................................................................................................37地域性 ..................................................................................................................37季節(jié)性 ......................................................