【正文】 ........................................................216第三節(jié) 中國電信企業(yè)戰(zhàn)略轉型和精確管理 .......................................................................217一、企業(yè)戰(zhàn)略轉型的內涵與目標 ................................................................................217二、企業(yè)戰(zhàn)略轉型的三大重點舉措 ............................................................................218三、企業(yè)戰(zhàn)略轉型的支撐措施 ....................................................................................219四、加快推進兩北公司與實業(yè)的戰(zhàn)略轉型 ................................................................219五、精確管理的內涵和目標 ........................................................................................219第四節(jié) 中國電信營銷服務體系 ...........................................................................................220一、客戶群營銷范圍的界定 ........................................................................................220二、客戶群劃分中特定情況的界定原則 ....................................................................220三、針對三大類客戶群的營銷定位 ............................................................................221四、跨客戶群開展營銷服務的原則 ............................................................................222五、客戶群間協(xié)調管理的原則 ....................................................................................222六、渠道體系結構圖及描述 ........................................................................................223七、渠道覆蓋及組合的基本原則 ................................................................................224第三章 法律規(guī)章制度 ................................................................................................................226第一節(jié) 電信條例 ...................................................................................................................226一、電信條例的頒布意義 ............................................................................................226二、電信條例的主要內容 ............................................................................................2266 / 196第二節(jié) 電信服務規(guī)范 ...........................................................................................................229一、電信服務規(guī)范的目的 ............................................................................................229二、電信服務規(guī)范內容說明 ........................................................................................229三、電信服務規(guī)范內容 ................................................................................................229第三節(jié) 合同法和消費者權益保護法 ...................................................................................232一、合同 ........................................................................................................................232二、合同法的相關規(guī)定 ................................................................................................232三、消費者權益保護法 ................................................................................................233第四節(jié) 招標投標法 ...............................................................................................................235一、招標投標法的簡介 ................................................................................................235二、適用范圍 ................................................................................................................235三、適用對象 ................................................................................................................235四、遵循原則 ................................................................................................................235五、相關規(guī)定 ................................................................................................................236第五節(jié) 企業(yè)相關規(guī)章制度 ...................................................................................................241一、安全保密相關規(guī)定 ................................................................................................241二、績效管理相關規(guī)定 ................................................................................................241第四章 職業(yè)規(guī)范知識 ................................................................................................................243第一節(jié) 通信行業(yè)職業(yè)守則 ...................................................................................................243第二節(jié) 社交禮儀 ...................................................................................................................244一、禮儀的涵義 ............................................................................................................244二、禮儀的原則 ............................................................................................................244三、社交禮儀 ................................................................................................................245第三節(jié) 大客戶營銷服務規(guī)范 ...............................................................................................252一、大客戶營銷統(tǒng)一服務準則 ....................................................................................252二、大客戶營銷服務行為指南 ....................................................................................252第四節(jié) 商機管理 ...................................................................................................................258一、商機的內涵 ......................................................................................................................258二、商機分類 ..........................................................................................................................258三、商機管理的流程 ..............................................................................................................258四、商機管理各階段具體要求 ..............................................................................................259第五章 管理理論知識 ................................................................................................................262第一節(jié) 管理理論基礎知識 ...................................................................................................262一、管理的定義 ............................................................................................................262二、管理的職能 ..