【正文】 ..................................................23一、電信管制的目標(biāo) ......................................................................................................23二、中國(guó)電信管制的階段劃分 ......................................................................................23三、電信監(jiān)管機(jī)構(gòu)的主要職責(zé) ......................................................................................24第三節(jié) 各電信運(yùn)營(yíng)商介紹 .....................................................................................................26一、中國(guó)移動(dòng)通信集團(tuán)公司 ..........................................................................................26二、中國(guó)聯(lián)合通信有限公司 ..........................................................................................26三、中國(guó)網(wǎng)絡(luò)通信集團(tuán)公司 ..........................................................................................26四、中國(guó)鐵通集團(tuán)有限公司 ..........................................................................................27五、中國(guó)衛(wèi)星通信集團(tuán)公司 ..........................................................................................27六、境外主要電信運(yùn)營(yíng)商介紹 ......................................................................................28第二章 中國(guó)電信企業(yè)概況 ........................................................................................................213第一節(jié) 中國(guó)電信企業(yè)概況 ...................................................................................................213一、企業(yè)概況 ................................................................................................................213二、管理創(chuàng)新 ................................................................................................................213三、公司結(jié)構(gòu)治理 ........................................................................................................215第二節(jié) 中國(guó)電信企業(yè)文化 ...................................................................................................216第三節(jié) 中國(guó)電信企業(yè)戰(zhàn)略轉(zhuǎn)型和精確管理 .......................................................................217一、企業(yè)戰(zhàn)略轉(zhuǎn)型的內(nèi)涵與目標(biāo) ................................................................................217二、企業(yè)戰(zhàn)略轉(zhuǎn)型的三大重點(diǎn)舉措 ............................................................................218三、企業(yè)戰(zhàn)略轉(zhuǎn)型的支撐措施 ....................................................................................219四、加快推進(jìn)兩北公司與實(shí)業(yè)的戰(zhàn)略轉(zhuǎn)型 ................................................................219五、精確管理的內(nèi)涵和目標(biāo) ........................................................................................219第四節(jié) 中國(guó)電信營(yíng)銷(xiāo)服務(wù)體系 ...........................................................................................220一、客戶(hù)群營(yíng)銷(xiāo)范圍的界定 ........................................................................................220二、客戶(hù)群劃分中特定情況的界定原則 ....................................................................220三、針對(duì)三大類(lèi)客戶(hù)群的營(yíng)銷(xiāo)定位 ............................................................................221四、跨客戶(hù)群開(kāi)展?fàn)I銷(xiāo)服務(wù)的原則 ............................................................................222五、客戶(hù)群間協(xié)調(diào)管理的原則 ....................................................................................222六、渠道體系結(jié)構(gòu)圖及描述 ........................................................................................223七、渠道覆蓋及組合的基本原則 ................................................................................224第三章 法律規(guī)章制度 ................................................................................................................226第一節(jié) 電信條例 ...................................................................................................................226一、電信條例的頒布意義 ............................................................................................226二、電信條例的主要內(nèi)容 ............................................................................................2266 / 196第二節(jié) 電信服務(wù)規(guī)范 ...........................................................................................................229一、電信服務(wù)規(guī)范的目的 ............................................................................................229二、電信服務(wù)規(guī)范內(nèi)容說(shuō)明 ........................................................................................229三、電信服務(wù)規(guī)范內(nèi)容 ................................................................................................229第三節(jié) 合同法和消費(fèi)者權(quán)益保護(hù)法 ...................................................................................232一、合同 ........................................................................................................................232二、合同法的相關(guān)規(guī)定 ................................................................................................232三、消費(fèi)者權(quán)益保護(hù)法 ................................................................................................233第四節(jié) 招標(biāo)投標(biāo)法 ...............................................................................................................235一、招標(biāo)投標(biāo)法的簡(jiǎn)介 ................................................................................................235二、適用范圍 ................................................................................................................235三、適用對(duì)象 ................................................................................................................235四、遵循原則 ................................................................................................................235五、相關(guān)規(guī)定 ................................................................................................................236第五節(jié) 企業(yè)相關(guān)規(guī)章制度 ...................................................................................................241一、安全保密相關(guān)規(guī)定 ................................................................................................241二、績(jī)效管理相關(guān)規(guī)定 ................................................................................................241第四章 職業(yè)規(guī)范知識(shí) ................................................................................................................243第一節(jié) 通信行業(yè)職業(yè)守則 ...................................................................................................243第二節(jié) 社交禮儀 ..................