【正文】 ........................................................................................................27五）市場(chǎng)調(diào)查（價(jià)格）記憶技巧 ..........................................................................................................................27六）市調(diào)注意事項(xiàng) ..................................................................................................................................................28七）新店開(kāi)業(yè)前期的項(xiàng)目調(diào)查 ..............................................................................................................................28八）市場(chǎng)調(diào)查的反饋－市調(diào)報(bào)告 ..........................................................................................................................30九）市調(diào)分析 ..........................................................................................................................................................30十）市場(chǎng)調(diào)查后的跟進(jìn) ..........................................................................................................................................30三、價(jià)格管理與競(jìng)爭(zhēng) ...................................................................................................................30一）制定價(jià)格策略 ..................................................................................................................................................30二）實(shí)施價(jià)格操控 ..................................................................................................................................................31三）具體操作方法 ..................................................................................................................................................32四、促銷(xiāo)管 理 ...............................................................................................................................33一）商品促銷(xiāo)的概念及分類(lèi) ..................................................................................................................................33二）促銷(xiāo)活動(dòng)的制定 ..............................................................................................................................................34三）促銷(xiāo)活動(dòng)的實(shí)施 ..............................................................................................................................................35四）促銷(xiāo)分析和評(píng)估 ..............................................................................................................................................35五、自有品牌經(jīng)營(yíng)策略 ...............................................................................................................36一）自有品牌的定義 ..............................................................................................................................................36二）自有品牌經(jīng)營(yíng)的宗旨 ......................................................................................................................................36三）自有品牌面臨的環(huán)境與形勢(shì) ..........................................................................................................................37四）自有品牌開(kāi)發(fā)策略 ..........................................................................................................................................37五）開(kāi)發(fā)原則 ..........................................................................................................................................................38六）開(kāi)發(fā)與維護(hù)流程 ..............................................................................................................................................38七）陳列原則 ..........................................................................................................................................................38第四 模塊：經(jīng)營(yíng)管理篇 .....................................................................39一、商品管理 ...............................................................................................................................39一）賣(mài)場(chǎng)商品知識(shí) ..................................................................................................................................................39二）商品管理的原則及要點(diǎn) ..................................................................................................................................40三）賣(mài)場(chǎng)商品管理注意事項(xiàng) ..................................................................................................................................40四）商品質(zhì)量管理 ..................................................................................................................................................41二、商品陳列和展示的管理 .......................................................................................................42一）商品陳列相關(guān)知識(shí) ..........................................................................................................................................42二）商品陳列的原則 ..............................................................................................................................................42三）商品陳列的方法 ..............................................................................................................................................43四）商品陳列的標(biāo)準(zhǔn) ..............................................................................................................................................44五）商品陳列的檢查要點(diǎn) ......................................................................................................................................45六）提高陳列效果與客單價(jià)的關(guān)系 ......................................................................................................................46七）商品陳列的維護(hù) ..............................................................................................................................................46三、品類(lèi)管理 ...............................................................................................................................473 / 105一）品類(lèi)管理的定義 ..............................................................................................................................................47二）品類(lèi)組合的關(guān)鍵點(diǎn)（依據(jù)消費(fèi)者需求） ..........................................................................