吉利并購(gòu)沃爾沃分析-wenkub
2023-04-07 00:04:31 本頁(yè)面
【正文】 and Volvo is a falsehood. , 2022, Geely: It is impossible to purchase Volvo. ◆ Motivations Why to sell? Why to choose Geely? Ford Why to buy? Geely Challenges Advantages Background Motivations Conclusion ? change the pattern of the world automobile industry ? hit Volvo hard ? “One Ford” strategy “We plan to ’s not about Volvo, but because we want to focus on Ford. The situation for Ford around the world is still tough. Ford is still losing money.” “The pany needs to focus its financial resources and that’s why we started looking at selling Volvo and we want to continue with the process for the same reason.” Booth—— Ford’s CFO The BRIC (Brazil, Russia, India, China) markets China is the largest, most mature, most stable one The financial crisis Access to advanced core technology Absorption of highend talent Learn the Marketing System Model Lower operating costs Challenges Advantages Background Motivations Conclusion a shopping spree of overseas acquisitions Teng Zhong Hummer Geely Volvo The biggest overseas acquisition golden opportunity The outbreak of the global financial crisis has brought “golden” opportunity to the Chinese enterprises. Geely just seizes on such an opportunity precisely! the acquisition cost is relatively low,and the way of acquisition funds is diverse security threepoint seat belts zero casualty New energy source the future trade trends Dispel quality concerns For a long time,Geely do not make a good character on the price and apparent of its car to the public, to change that image, there must be a good industrial design talent and brand planning personnel. It is beneficial that have a closeup study of the marketing strategy of foreign brand. It is a prerequisite to the world to Geely and China39。s own brand Li Shufu can make Geely into the world’s cheapest car,then we can believe that he also has a way to reduce the operating costs of Volvo. Challe
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