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mobiles to Africa, the Middle East, East Europe and Central and South America 4. Rank one of top ten in Chinese car industry 3..May 10th, 2022, successfully listed on the Stock Exchange Limited of Hong Kong Challenges Advantages Background Motivations Conclusion 3. Goals : One of the world39。s most successful luxury car brand. 1. Founded in 1927, headquartered in Gothenburg Sweden 2. Core values : safety, quality and environmental protection models 5 .April 1st,1999, Ford successfully purchased Volvo car brand. Challenges Advantages Background Motivations Conclusion , 2022, Ford talks Volvo sale to Geely Dec 2022, FORD thinks about Geely’s acquisition plan and announce to sale Volvo brand. Jan, 2022, LI SHU FU expressed the desire of purchasing Volvo , Ford chose Geely to be the priority petitor. , Geely firstly admits to pete for the purchase of Volvo. Jul, 16th, 2022, Geely bids 2 billion dollars. , 2022, Ford HQ: The acquisition between Geely and Volvo is a falsehood. , 2022, Geely: It is impossible to purchase Volvo. ◆ Motivations Why to sell? Why to choose Geely? Ford Why to buy? Geely Challenges Advantages Background Motivations Conclusion ? change the pattern of the world automobile industry ? hit Volvo hard ? “One Ford” strategy “We plan to ’s not about Volvo, but because we want to focus on Ford. The situation for Ford around the world is still tough. Ford is still losing money.” “The pany needs to focus its financial resources and that’s why we started looking at selling Volvo and we want to continue with the process for the same reason.” Booth—— Ford’s CFO The BRIC (Brazil, Russia, India, China) markets China is the largest, most mature, most stable one The financial crisis Access to advanced core technology Absorption of highend talent Learn the Marketing System Model Lower operating costs Challenges Advantages Background Motivations Conclusion a shopping spree of overseas acquisitions Teng Zhong Hummer Geely Volvo