【正文】 哈爾濱理工大學(xué)學(xué)士學(xué)位論文 I “小肥羊”連鎖餐飲企業(yè) B2C 平臺(tái)的應(yīng)用研究 摘 要 信息時(shí)代， 隨著 電子商務(wù) 的深入發(fā)展，電子商務(wù)的應(yīng)用已經(jīng)普及到市場(chǎng)中的每一個(gè)領(lǐng)域和每一個(gè)行業(yè)中。無(wú)論是大型企業(yè)、中型企業(yè)還是小微企業(yè)，在企業(yè)的日常管理和商業(yè)運(yùn)作中都或多或少的應(yīng)用到了電子商務(wù)。電子商務(wù)的應(yīng)用能夠?yàn)槠髽I(yè)帶來(lái)巨大商機(jī)和發(fā)展空間，中小型企業(yè)應(yīng)該認(rèn)識(shí)到電子商務(wù)能夠?yàn)槠髽I(yè)帶來(lái)的巨大利益，學(xué)習(xí)應(yīng)用電子商務(wù)，以適應(yīng)當(dāng)前國(guó)際化市場(chǎng)發(fā)展的需要。 當(dāng)前 ， 一方面 由于 企業(yè)面臨的市場(chǎng)環(huán)境更加惡劣 ， 競(jìng)爭(zhēng)壓力巨大，另一方面又由于中小型民營(yíng)企業(yè)自身存在的如運(yùn)營(yíng)模式陳 舊，管理水平低下和不能及時(shí)準(zhǔn)確的了解消費(fèi)者需求等問(wèn)題，使得中小型民營(yíng)企業(yè)特別是服務(wù)類中小型民營(yíng)企業(yè)的競(jìng)爭(zhēng)力逐步弱化。因此，中小型民營(yíng)企業(yè)應(yīng)該結(jié)合自身的特點(diǎn)和優(yōu)勢(shì)，適當(dāng)?shù)膽?yīng)用電子商務(wù)平臺(tái)和渠道，優(yōu)化業(yè)務(wù)模式，增強(qiáng)企業(yè)核心競(jìng)爭(zhēng)力。 本文首先綜述了國(guó)內(nèi)一家服務(wù)類企業(yè)電子商務(wù)應(yīng)用的現(xiàn)狀，然后運(yùn)用案例分析的方法，分析了淘寶網(wǎng) B2C 的電子商務(wù)應(yīng)用，目的是為后續(xù)“小肥羊”全國(guó)連鎖餐飲服務(wù)企業(yè)的電子商務(wù)應(yīng)用方案找出成功的經(jīng)驗(yàn)和啟示。最后，論文提出并詳細(xì)闡述了“小肥羊”全國(guó)連鎖餐飲服務(wù)企業(yè)電子商務(wù)應(yīng)用的規(guī)劃方案 。 關(guān)鍵詞 中小 型 民營(yíng)企業(yè)、電子商務(wù) B2C 平臺(tái)、管理創(chuàng)新、 核心競(jìng)爭(zhēng)力 哈爾濱理工大學(xué)學(xué)士學(xué)位論文 II Analysis about The use of B2C platform for “ The litter sheep” enterprise Abstract In the information age,Along the development of emerce,emerce already widespread in our daily life and in every only large and medium enterprise but small and micro business,most of them use the emerce to deal with their daily management question and continue their running use of emerce can make more business opportunity and huge development space for every business who use ,medium and small business should realize this huge advantage and study how to use emerce to adapt the development of the international market today. Now,For one thing,because the business facing the disordered market environment and the huge petitive pressure。For another,due to the small and medium sized private enterprise have their own example the old running mode ,The low lever of management and can not knowing the consumer180。s demand and so questions make the small and medium sized private enterprise180。s petitiveness(particularly the service class of small and mediumsize enterprise) gradually diminished, So the small and medium sized private enterprise should bine with their own characteristics and advantages and appropriate apply the emerce to optimize the business model and enhance enterprise core petitive ability. This paper describes the current situation of one service class enterprise,and then use a method called “case analysis” to do an analyze for “taobao”,The aim is to afford a successful experience and enlightenment for “The litter sheep”to establish his own B2C ,this paper put forward and elaborated how to establish this B2C platform and his own planning scheme. Keywords the small and medium sized private enterprise, The emerce B2C platform, management innovation, enterprise core petitive ability 哈爾濱理工大學(xué)學(xué)士學(xué)位論文 III 目 錄 摘要 ....................................................................................................................... I Abstract ................................................................................................................II “小肥羊”連鎖餐飲企業(yè) B2C 平臺(tái)的應(yīng)用研究 ................................................I Analysis about The use of B2C platform for “ The litter sheep” enterprise..... II 目 錄 ................................................................................................................. III 第 1 章 緒論 ......................................................................................................... 5 課題背景 .................................................................................................... 5 研究目的與內(nèi)容 ................................................................................. 5 論文研究的意義 ................................................................................. 6 第 2 章 電子商務(wù)綜述 ......................................................................................... 7 電子商務(wù)的概念 ........................................................................................ 7 電子商務(wù)的主要內(nèi)容及其特點(diǎn) ......................................................... 7 B2C 電子商務(wù)模式 .............................................................................. 8 電子商務(wù) 在中國(guó)的發(fā)展 ..................................................................... 9 本章小結(jié) .................................................................................................. 10 第 3 章 國(guó)內(nèi)電子商務(wù)應(yīng)用的案例 ................................................................... 11 案例說(shuō)明 .................................................................................................. 11 淘寶商城電子 商務(wù)應(yīng)用分析 .................................................................. 11 淘寶商城簡(jiǎn)介 ................................................................................... 11 淘寶商城的電子商務(wù)應(yīng)用的規(guī)劃方案 ........................................... 11 淘寶商城電子商務(wù)模式應(yīng)用經(jīng)驗(yàn)與啟示 ....................................... 12 本章小結(jié) .................................................................................................. 13 第 4 章 “小肥羊”全國(guó)連鎖餐飲企業(yè) B2C 平臺(tái)的應(yīng)用分析 ..................... 14 “小肥羊”全國(guó)連鎖餐飲企業(yè)概況 ...................................................... 14 “小肥羊”全國(guó)連鎖餐飲企業(yè)簡(jiǎn)介 ............................................... 14 “小肥羊”全國(guó)連鎖餐飲企業(yè)經(jīng)營(yíng)現(xiàn)狀 ....................