【正文】 房地產(chǎn)商域網(wǎng) 海量房地產(chǎn)資料下載向應鎮(zhèn)商業(yè)購物廣場 可行性研究報告二O一O年九月 目 錄第一章：市場分析 .................................................................................................................................................................................4一、金州向應街道概述 .........................................................................................................................................................................41. 區(qū)域環(huán)境 ..........................................................................................................................................................................................4.2. 宏觀經(jīng)濟 ..........................................................................................................................................................................................4.3. 消費狀況 ..........................................................................................................................................................................................54. 發(fā)展規(guī)劃 ..........................................................................................................................................................................................6二、區(qū)域市場分析 .................................................................................................................................................................................91. 商圈分析............................................................................................................................................................................................92. 消費空間結(jié)構(gòu)分析............................................................................................................................................................................93. 業(yè)態(tài)競爭分析...................................................................................................................................................................................10第二章：項目可行性研究 ....................................................................................................................................................................15一、項目區(qū)位概述 ................................................................................................................................................................................15二、項目交通狀況..................................................................................................................................................................................15三、項目SWOT分析 ...........................................................................................................................................................................16第三章：商業(yè)規(guī)劃 ................................................................................................................................................................................17一、商業(yè)屬性 ........................................................................................................................................................................................17二、商業(yè)規(guī)劃原則 ................................................................................................................................................................................18三、經(jīng)營管理計劃..................................................................................................................................................................................21第四章：商業(yè)開發(fā) ................................................................................................................................................................................22一、開發(fā)定位與構(gòu)想研擬 ....................................................................................................................................................................22發(fā)展?jié)摿拖拗?..............................................................................................................................................................................22開發(fā)策略建議 ..................................................................................................................................................................................22市場定位建議 .................................................................................................................................................................................24二、商業(yè)定位 .......................................................................................................................................................................................24戰(zhàn)略定位 .........................................................................................................................................................................................25業(yè)態(tài)定位 .........................................................................................................................................................................................25形象定位 .........................................................................................................................................................................................25主題定為 .........................................................................................................................................................................................26經(jīng)營定位 .........................................................................................................................................................................................27功能定位 ..