【正文】 2022 年下半年媒體廣告價(jià)值報(bào)告目 錄目 錄 ...........................................................................1前言 .............................................................................8一、 概述 .....................................................................8(一) 報(bào)告結(jié)構(gòu) .................................................................8(二) 執(zhí)行回顧 .................................................................8 零售調(diào)查部分 ...........................................................8 讀者調(diào)查部分 ..........................................................10 主要指標(biāo) ..............................................................10(三) 公司介紹 ................................................................11(四) 產(chǎn)品與服務(wù) ..............................................................12 《報(bào)刊零售監(jiān)測(cè)分析報(bào)告》 ..............................................12 《報(bào)刊媒體廣告價(jià)值分析報(bào)告》 ..........................................12 《媒體消費(fèi)分析報(bào)告》 ..................................................13 《版面監(jiān)測(cè)分析報(bào)告》 ..................................................13 專題內(nèi)容監(jiān)測(cè)服務(wù) ......................................................13 廣告監(jiān)測(cè)服務(wù) ..........................................................13 專項(xiàng)調(diào)查服務(wù) ..........................................................13 咨詢amp。策劃服務(wù) .........................................................14二、 都市報(bào) ..................................................................14(一) 零售監(jiān)測(cè) ................................................................14 北京 ..................................................................14 北京都市早報(bào) ..........................................................22 沈陽 ..................................................................26 上海 ..................................................................26 南京 ..................................................................26 武漢 ..................................................................26 西安 ..................................................................26 成都 ..................................................................27 重慶 ..................................................................27 珠三角地區(qū)的報(bào)業(yè)分析 ................................................27(二) 主要媒體讀者研究 ........................................................49 北京都市報(bào)讀者數(shù)據(jù) ....................................................49三、 車類期刊 ................................................................53(一) 零售監(jiān)測(cè) ................................................................53 主要監(jiān)測(cè)媒體描述 ......................................................53 北京 ..................................................................54 沈陽 ..................................................................57 上海 ..................................................................61 南京 ..................................................................64 廣州 ..................................................................68 深圳 ..................................................................71 武漢 ..................................................................75 西安 ..................................................................78 成都 ................................................................821 重慶 ................................................................85(二) 主要媒體讀者研究 ........................................................88四、 IT 類報(bào)紙 ................................................................89(一) 零售監(jiān)測(cè) ................................................................89 主要監(jiān)測(cè)媒體描述 ......................................................89 北京 ..................................................................89 沈陽 ..................................................................92 上海 ..................................................................95 南京 ..................................................................98 廣州 .................................................................101 深圳 .................................................................103 武漢 .................................................................106 西安 .................................................................109 成都 ...............................................................1111 重慶 ...............................................................114(二) 主要媒體讀者研究 .......................................................116五、 IT 類期刊 ...............................................................117(一) 零售監(jiān)測(cè) ...............................................................117 主要監(jiān)測(cè)媒體描述 .....................................................117 北京 .................................................................117 沈陽 .................................................................121 上海 .................................................................125 南京 .................................................................1293 / 125 廣州 .................................................................133 深圳 .................................................................137 武漢 .................................................................142 西安 .................................................................146 成都 ...............................................................1501 重慶 ...............................................................154(二) 主要媒體讀者研究 .......................................................158六、 數(shù)碼amp。通信類期刊 ........................................................158(一) 零售監(jiān)測(cè) ...............................................................158 主要監(jiān)測(cè)媒體描述 .....................................................158 北京 .................................................................159 沈陽 .................................................................162 上海 ......................................................