罕見的果汁行業(yè)商務(wù)ppt模板之新鮮混合水果汁的市場(chǎng)分析與營(yíng)銷策略freshpunch(已修改)
2025-08-03 21:43 本頁(yè)面
【正文】 Group Members Nishant Subba Praveen Patel Manoj Tivari Fresh Punch CONTENTS ? About Company ? Objective ? Aim ? Location ? Financials ? Mission ? Vision ? Situational Analysis ? SWOTT Analysis ? PEST Analyses ? Target Market ? Competitive Analysis COMPANY INFORMATION ? FP Agro is a pany which will produce fruit juice. ? FP Agro is going to make unique position in terms of corporate presence and also a platform for other Fruit Juice panies, with its advanced technology and the instrumentation required to manufacture a Juice that has many different flavors, for utmost customer satisfaction. ? FP Agro will be an environmentfriendly pany dedicated on sustainable development and corporate social responsibility, as a service to society and preservation of nature. Selection of the product The product selected is Juice and our brand name is Fresh Punch Juice Product ? Fresh Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. ? Fresh Punch will produce juice in the following varieties : ? Sea buckthorn ? Apricot ? Passion Fruit ? Kiwi ? Pomegranate ? Apple ? Orange ? Pineapple ? Grapes ? Guava ? Mango ? Mixed Fruit ? Pear LOCATION ? Kullu, Himachal Pradesh – raw material OBJECTIVES ? Carry out business in the field of horticulture and food processing in Himachal Pradesh ? Target of capturing at least 10 per cent of the market share within a year and 20 per cent by 2022end FINANCIAL ? Will be incorporated with an initial investment of cr (150 million) MISSION “To be a leading producer of fruit juices based on dedication to nature, corporate and process hygiene, dynamic leadership and mitment to our partners and stakeholders.” VISION “To be capable to deliver the range and quality of Juice which the customer demands, which can only be fulfilled by the modern technology which will have the scale and worldwide presence to do so petitively” Nectar 10 % INDUSTRIAL ANALYSIS ? Branded fruit beverage market in India is estimated to be worth Rs. 1,200 crore (nectars, drinks and juices bined) ? The fruit drink market Fruit drinks 60 % Juice accounts 30 % Cont.. ? The juice and juice drink category is among the fastest growing segments ? Fruit drinks as a category is growing at 1820 per cent, carbonated soft drinks are growing at 68 per cent. ? It?s the fastest growing liquid beverage category. ? More than 90 % of sales happen through the unanized route juice centers, street corner shops and so on. ?Adequate availability of raw materials ?High consumer retention rate ?Price, a petitive advantage ?Natural product ?Seasonal availability of fruits ?Brand acknowledgement ?Limited financial resources ?Late entry into the market ?Participation with a growing industry. ?Competitive advantage over carbonated soft drinks W
教學(xué)教案相關(guān)推薦
鄂ICP備17016276號(hào)-1