罕見的果汁行業(yè)商務ppt模板之新鮮混合水果汁的市場分析與營銷策略freshpunch-免費閱讀
【正文】 a brand using the medium of cinema to promote its message. A number of marketers are now using movies to project the core values of their brands. Infilm advertising, in its most effective form, is about a brand being a part of the cinema39。 Strategies ? Product ? Place ? Pricing ? Promotion Product Type Fruit Juice Features Fresh Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. PLC Our product lie in introduction period Identification brand name – Fresh Punch Product Life Cycle Our product lie in introduction period ? Low sales ? High costs per customer ? Negative profits ? Innovator customers ? Few petitors Objective: to create awareness and trial ? Offer a basic product ? Price at costplus ? Selective distribution ? Awareness – dealers and early adopters ? Induce trial via heavy sales promotion Place ? Distribution Channel ? Product location availability ? Modes of transportation Distribution Channel Kullu Delhi Chennai Mumbai Bangalore Within region Delhi Chennai Mumbai Bangalore Kullu Kullu Kullu Kullu Kullu Product Location Availability ? FP Agro has no set geographic target area. ? By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to serve both domestic and international customers. ? Metropolitan Cities, small cities, towns. ? Density of Area: Urban, Semiurban, Rural. Modes of transportation ? From road transportation Pricing Policy ? Apply the concept of providing quality product at optimum price ? Provide Lucrative discounts, deals and schemes ? Adopt sales oriented objective ? Have one price policy to maintain a goodwill among customers. Pricing Strategy ? So, as a new er our pricing strategy is to introduce our products in the market at lower prices so as to create the huge demand in the market and to pete with other petitors. ? As we e up in the demand, we will increase our prices and will provide more efficient and affordable juices Pricing Strategic Matrix Peration Pricing ? Our product will be lie on peration strategy with high quality amp。s first packaged fruit + vegetable juice. ? Real offers traditional 39。 lifestyles The Indian consumer of today is clearly seeking healthier alternatives ? Consumer buying behavior TECHNOLOGICAL ? Advancement of newer technology ? Government providing thrust on Ramp。s Milo OthersMarket Share of Competitors Comparison within the major petitors ? Tropicana is a product of vast PEPSI family ? Pepsi39。Botal mein aam, maaza hain naam. ? It5 is available in 200 ml , 250 ml , 125 ml Tetrapak and 200 ml Tetrapak. Competitor Analysis Tiger Competitor ? Counter attack every strategy ? Aggressive ? Few in number ? example: CocaCola, PepsiCo Strategic Competitor ? Reacts to a select strategy ? Mediocre ? example: Parle Agro Stochastic Competitor ? Unpredictable ? Weak in nature。 ?
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