【正文】 ackaged fruit juice category. ? Real with a market share of 35 % offers to its consumers the largest range of 9 juices that prise orange, mango, pineapple, mixed fruit, grape, guava, tomato, litchi and cranberry. ? Real Active orange carrot juice, India39。 Weakness of petitors Name Strengths Weakness CavinKare Pvt Ltd Acquired Maa Fruits Pvt Ltd Distribution work Entering in a new segment Coca Cola India Global leader in beverages Growing Fast New Entry PepsiCo Global Brand in beverage Less Product Line Parle Agro Market share Less Product Line Dabur Market leader Less cost effective Godrej Beverages Innovation New entry Ladakh Foods Nutrients Taste Mother dairy Cost Effective New Entry Marketing Objective amp。 ? Will be giving our brand (juice) to be use in movie. ? Example : In movie ?Yaadein? – PassPass, Hero cycle, Coca cola… ? `infilm advertising39。s content. ? Take for instance, the Hollywood flick `What Women Want39。 low price ? For introducing new product ? Price low to capture market share ? Expect to make profit in volume Break even point Demand ? Desire refers to people39。cooling39。D TARGET MARKET ? Primary and Secondary Markets ? Market Segmentation o Geographic variables o Demographic variables o Psychographic variables o Behavioral variables Target Markets ? Recreational ? Fitness ? Health ? Lifestyle ? Sports Contd.. Primary Market ? Kids – Fond of Fruit Juice (fond of mango, strawberry) ? Teens – More experimental ? Youth – Experimental and more buying power ? Working People ? Housewives ? Elderly people Contd.. ? Secondary Market Travel Industry – Airlines, Railways and Local Transport Systems Recreational – Movie Theatres, Malls, Amusement Parks, school, collages, hotels, restaurants, bars etc. Market Segmentation ? Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs ? Variables Used for Segmentation 1. Geographic variables 2. Demographic variables 3. Psychographic variables 4. Behavioral variables Geographic variables ? FP Agro has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to serve both domestic and international customers. ? Metropolitan Cities, major cities of the states, and towns. ? Density of Area: Urban, Semiurban, Rural. ? Climate: Tropical Demographic variables ? Age – all age group ? gender – Both Male and Female ? family size doesn?t matter ? Education doesn?t matter ? Ine – middle amp。s MaazaGodrej Jumpin Pro Soya,s Soya MilkNestle39。 and 39。 ? the supply of alternative goods the producer could make with the same resources (petitive supply)。re watching a mercial camouflaged in the screenplay Thank You