罕見的果汁行業(yè)商務ppt模板之新鮮混合水果汁的市場分析與營銷策略freshpunch-wenkub
2022-08-19 21:43:26 本頁面
【正文】 petitors ? Frooti from Parle Agro is the largest distributed fruit drink with 85 % market share in India. ? It reaches more than 10 lakh retail outlets in up to class C towns ? The pany39。s Tropicana brand fruit juice has outpaced the growth of the packaged fruit juices market in India. ? The pany sources orange juice concentrates from Brazil. ? They e in Tetrapaks of one litre and PET bottles of 500 ml and one litre. ? Pepsi also markets Gatorade an energy drink for the sports personnel which is a sugarfree Diet Pepsi. ? Pepsi, in association with HLL have launched Lipton iced tea ? Dabur39。 hi end consumer ? occupation – student, working and retired people ? religion – doesn?t matter ? nationality/race – doesn?t matter ? language doesn?t matter Psychographic variables Personality No Lifestyle Yes Value Yes Attitude Yes Behavioral variables ? benefit sought ? product usage rate ? brand loyalty ? profitability ? ine status Contd.. ? Users perceive fruit juice as a healthy drink. ? Users drink fruit juice as a refreshing alternative to carbonated drinks. ? Users willingly spend on products related to health and lifestyle. ? Users enjoy fruit juice not only as a means of healthy life, but as an intrinsically enjoyable activity in itself. COMPETITIVE ANALYSIS ? Identification Of Competitors ? Competitor Analysis ? Market share ? Comparison ? Strengths amp。Group Members Nishant Subba Praveen Patel Manoj Tivari Fresh Punch CONTENTS ? About Company ? Objective ? Aim ? Location ? Financials ? Mission ? Vision ? Situational Analysis ? SWOTT Analysis ? PEST Analyses ? Target Market ? Competitive Analysis COMPANY INFORMATION ? FP Agro is a pany which will produce fruit juice. ? FP Agro is going to make unique position in terms of corporate presence and also a platform for other Fruit Juice panies, with its advanced technology and the instrumentation required to manufacture a Juice that has many different flavors, for utmost customer satisfaction. ? FP Agro will be an environmentfriendly pany dedicated on sustainable development and corporate social responsibility, as a service to society and preservation of nature. Selection of the product The product selected is Juice and our brand name is Fresh Punch Juice Product ? Fresh Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. ? Fresh Punch will produce juice in the following varieties : ? Sea buckthorn ? Apricot ? Passion Fruit ? Kiwi ? Pomegranate ? Apple ? Orange ? Pineapple ? Grapes ? Guava ? Mango ? Mixed Fruit ? Pear LOCATION ? Kullu, Himachal Pradesh – raw material OBJECTIVES ? Carry out business in the field of horticulture and food processing in Himachal Pradesh ? Target of capturing at least 10 per cent of the market share within a year and 20 per cent by 2022end FINANCIAL ? Will
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