罕見的果汁行業(yè)商務(wù)ppt模板之新鮮混合水果汁的市場分析與營銷策略freshpunch-文庫吧在線文庫
【正文】 don39。 ? unexpected events that affect supply. Factors The factors which will contribute to the success for our juice demands in market: ? High consumer retention rate ? Price, a petitive advantage ? Natural product ? Great distribution work ? Well – Health product Launching and Promotion Promotional Tactics ? Provide free samples in the market for the brand awareness Advertising ? The following shows the advertising in the print media – to our target audience by using the message showing a glass full of juice “Drink this much every day” LongTerm Strategy ? Change beverage choices in vending machines at school and collages ? Assess the financial impact on school and collage profits ? Identify approaches to promote healthful beverage choices and maintain profits for schools and collages ? Targeting ? 3,500 in smallest school and collages all over India ? 20, 000 in largest school and collages all over India Contd…. ? Change advertising on beverage vending machines ? Change beverage choices to water, sports drinks, and 100% fruit juices ? Collect and submit monthly financial data from school and collages ? Provide a Rs. 3,000 incentive per school in the project Factors to Consider Vending Machines ? Location of current vending machines ? Power sources ? Marketing strategies ? Size of Cans and or Bottles ? Cans, Bottles, or both ? Pricing strategies ? Lower for healthier choices ? Price all beverages the same ? Price based on ounces Tie – Up Promotion Strategy ? We will tie up with PVR cinemas to increase our branding. ? Will be putting up vending machines in every pvr cinemas like – Bengalooru, Gujarat, Hyderabad, Maharashtra, MP, NCR, Punjab, UP `infilm advertising39。 can bee strong ? example: Mother Dairy Laid Back Competitor ? Confident about their product ? Defensive ? Generally monopolies ? Brand Loyal Customers ? example: Dabur Strengths amp。s Tropicana brand fruit juice has outpaced the growth of the packaged fruit juices market in India. ? The pany sources orange juice concentrates from Brazil. ? They e in Tetrapaks of one litre and PET bottles of 500 ml and one litre. ? Pepsi also markets Gatorade an energy drink for the sports personnel which is a sugarfree Diet Pepsi. ? Pepsi, in association with HLL have launched Lipton iced tea ? Dabur39。Group Members Nishant Subba Praveen Patel Manoj Tivari Fresh Punch CONTENTS ? About Company ? Objective ? Aim ? Location ? Financials ? Mission ? Vision ? Situational Analysis ? SWOTT Analysis ? PEST Analyses ? Target Market ? Competitive Analysis COMPANY INFORMATION ? FP Agro is a pany which will produce fruit juice. ? FP Agro is going to make unique position in terms of corporate presence and also a platform for other Fruit Juice panies, with its advanced technology and the instrumentation required to manufacture a Juice that has many different flavors, for utmost customer satisfaction. ? FP Agro will be an envi
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