【正文】 inks 60 % Juice accounts 30 % Cont.. ? The juice and juice drink category is among the fastest growing segments ? Fruit drinks as a category is growing at 1820 per cent, carbonated soft drinks are growing at 68 per cent. ? It?s the fastest growing liquid beverage category. ? More than 90 % of sales happen through the unanized route juice centers, street corner shops and so on. ?Adequate availability of raw materials ?High consumer retention rate ?Price, a petitive advantage ?Natural product ?Seasonal availability of fruits ?Brand acknowledgement ?Limited financial resources ?Late entry into the market ?Participation with a growing industry. ?Competitive advantage over carbonated soft drinks Wellness awareness amongst consumers ?Commonwealth Delhi 2022 ?Success of incredible India campaign ?Cut throat petition ?Unstable government policies ?Global warming Scarcity of raw material TRENDS ? Health and Lifestyle Product ? Eco friendly packaging ? Promoting anti Botulism ? Emerce POLITICAL ? Tax Laws ? Stability of Government ? Law of hiring and promotion ECONOMIC ? Increasing GDP ? Burgeoning middle class ? Higher Disposable Ines, hence more consumer buying power ? Easy availability of loans from banks SOCIOCULTURAL ? Changing consumer habits amp。 can bee strong ? example: Mother Dairy Laid Back Competitor ? Confident about their product ? Defensive ? Generally monopolies ? Brand Loyal Customers ? example: Dabur Strengths amp。. This Mel Gibson starrer has a Nike mercial as part of the script. It gels with the script so well that you don39。 recipes in a readytodrink format ie Aam panna, pomegranate (anar) and watermelon . ? Spread over 11 acres and geared to process 150 tonnes of fruit per day, it has the capacity to produce 192 tonnes of pulp/concentrate. Comparison within the major petitors ? Frooti from Parle Agro is the largest distributed fruit drink with 85 % market share in India. ? It reaches more than 10 lakh retail outlets in up to class C towns ? The pany39。 Weaknesses of Competitor Identification of Competitors ? CavinKare Pvt Ltd (Maa Fruits Pvt Ltd. ) ? Coca Cola India (Minute Maid Pulpy Orange / Maaza ) ? PepsiCo (Tropicana ) ? Parle Agro (Frooti / Appy/ Njoi ) ? Dabur (Real ) ? Godrej Beverages (Xs brand / Sofit ) ? Ladakh Foods (Leh Berry) ? Mother Dairy (Safal) ? Freshgold 35% 25% 15% 13% 2% 2% 4% 4% 圖表標題 Dabur Real Pepsi TropicanaParle Frooti Coca Cola39。 ? the cost of making the good。 ? the supply of goods actually produced at the same time (joint supply)。s Milo OthersMarket Share of Competitors Comparison within the major petitors ? Tropicana is a product of vast PEPSI family ? Pepsi39。s first packaged fruit + vegetable juice. ? Real offers traditional 39。 a brand using the medium of cinema to promo