【正文】 ? the supply of alternative goods the producer could make with the same resources (petitive supply)。s MaazaGodrej Jumpin Pro Soya,s Soya MilkNestle39。cooling39。s content. ? Take for instance, the Hollywood flick `What Women Want39。 Weakness of petitors Name Strengths Weakness CavinKare Pvt Ltd Acquired Maa Fruits Pvt Ltd Distribution work Entering in a new segment Coca Cola India Global leader in beverages Growing Fast New Entry PepsiCo Global Brand in beverage Less Product Line Parle Agro Market share Less Product Line Dabur Market leader Less cost effective Godrej Beverages Innovation New entry Ladakh Foods Nutrients Taste Mother dairy Cost Effective New Entry Marketing Objective amp。Group Members Nishant Subba Praveen Patel Manoj Tivari Fresh Punch CONTENTS ? About Company ? Objective ? Aim ? Location ? Financials ? Mission ? Vision ? Situational Analysis ? SWOTT Analysis ? PEST Analyses ? Target Market ? Competitive Analysis COMPANY INFORMATION ? FP Agro is a pany which will produce fruit juice. ? FP Agro is going to make unique position in terms of corporate presence and also a platform for other Fruit Juice panies, with its advanced technology and the instrumentation required to manufacture a Juice that has many different flavors, for utmost customer satisfaction. ? FP Agro will be an environmentfriendly pany dedicated on sustainable development and corporate social responsibility, as a service to society and preservation of nature. Selection of the product The product selected is Juice and our brand name is Fresh Punch Juice Product ? Fresh Punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. ? Fresh Punch will produce juice in the following varieties : ? Sea buckthorn ? Apricot ? Passion Fruit ? Kiwi ? Pomegranate ? Apple ? Orange ? Pineapple ? Grapes ? Guava ? Mango ? Mixed Fruit ? Pear LOCATION ? Kullu, Himachal Pradesh – raw material OBJECTIVES ? Carry out business in the field of horticulture and food processing in Himachal Pradesh ? Target of capturing at least 10 per cent of the market share within a year and 20 per cent by 2022end FINANCIAL ? Will be incorporated with an initial investment of cr (150 million) MISSION “To be a leading producer of fruit juices based on dedication to nature, corporate and process hygiene, dynamic leadership and mitment to our partners and stakeholders.” VISION “To be capable to deliver the range and quality of Juice which the customer demands, which can only be fulfilled by the modern technology which will have the scale and worldwide presence to do so petitively” Nectar 10 % INDUSTRIAL ANALYSIS ? Branded fruit beverage market in India is estimated to be worth Rs. 1,200 crore (nectars, drinks and juices bined) ? The fruit drink market Fruit dr