罕見的果汁行業(yè)商務(wù)ppt模板之新鮮混合水果汁的市場(chǎng)分析與營(yíng)銷策略freshpunch-文庫(kù)吧
2025-07-07 21:43 本頁(yè)面
【正文】 ellness awareness amongst consumers ?Commonwealth Delhi 2022 ?Success of incredible India campaign ?Cut throat petition ?Unstable government policies ?Global warming Scarcity of raw material TRENDS ? Health and Lifestyle Product ? Eco friendly packaging ? Promoting anti Botulism ? Emerce POLITICAL ? Tax Laws ? Stability of Government ? Law of hiring and promotion ECONOMIC ? Increasing GDP ? Burgeoning middle class ? Higher Disposable Ines, hence more consumer buying power ? Easy availability of loans from banks SOCIOCULTURAL ? Changing consumer habits amp。 lifestyles The Indian consumer of today is clearly seeking healthier alternatives ? Consumer buying behavior TECHNOLOGICAL ? Advancement of newer technology ? Government providing thrust on Ramp。D TARGET MARKET ? Primary and Secondary Markets ? Market Segmentation o Geographic variables o Demographic variables o Psychographic variables o Behavioral variables Target Markets ? Recreational ? Fitness ? Health ? Lifestyle ? Sports Contd.. Primary Market ? Kids – Fond of Fruit Juice (fond of mango, strawberry) ? Teens – More experimental ? Youth – Experimental and more buying power ? Working People ? Housewives ? Elderly people Contd.. ? Secondary Market Travel Industry – Airlines, Railways and Local Transport Systems Recreational – Movie Theatres, Malls, Amusement Parks, school, collages, hotels, restaurants, bars etc. Market Segmentation ? Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs ? Variables Used for Segmentation 1. Geographic variables 2. Demographic variables 3. Psychographic variables 4. Behavioral variables Geographic variables ? FP Agro has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to serve both domestic and international customers. ? Metropolitan Cities, major cities of the states, and towns. ? Density of Area: Urban, Semiurban, Rural. ? Climate: Tropical Demographic variables ? Age – all age group ? gender – Both Male and Female ? family size doesn?t matter ? Education doesn?t matter ? Ine – middle amp。 hi end consumer ? occupation – student, working and retired people ? religion – doesn?t matter ? nationality/race – doesn?t matter ? language doesn?t matter Psychographic variables Personality No Lifestyle Yes Value Yes Attitude Yes Behavioral variables ? benefit sought ? product usage rate ? brand loyalty ? profitability ? ine status Contd.. ? Users perceive fruit juice as a healthy drink. ? Users drink fruit juice as a refreshing alternative to carbonated drinks. ? Users willingly spend on products related to health and lifestyle. ? Users enjoy fruit juice not only as a mea
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