罕見的果汁行業(yè)商務(wù)ppt模板之新鮮混合水果汁的市場分析與營銷策略freshpunch-全文預(yù)覽
【正文】 , Maaza has bee synonymous with mango. ? The drink became a hit with successful advertisement campaigns like Taaza mango, maaza mango,39。 Weakness of petitors Name Strengths Weakness CavinKare Pvt Ltd Acquired Maa Fruits Pvt Ltd Distribution work Entering in a new segment Coca Cola India Global leader in beverages Growing Fast New Entry PepsiCo Global Brand in beverage Less Product Line Parle Agro Market share Less Product Line Dabur Market leader Less cost effective Godrej Beverages Innovation New entry Ladakh Foods Nutrients Taste Mother dairy Cost Effective New Entry Marketing Objective amp。 ? the cost of making the good。 ? Will be giving our brand (juice) to be use in movie. ? Example : In movie ?Yaadein? – PassPass, Hero cycle, Coca cola… ? `infilm advertising39。t realized you39。s content. ? Take for instance, the Hollywood flick `What Women Want39。 ? the supply of goods actually produced at the same time (joint supply)。 low price ? For introducing new product ? Price low to capture market share ? Expect to make profit in volume Break even point Demand ? Desire refers to people39。Botal mein aam, maaza hain naam. ? It5 is available in 200 ml , 250 ml , 125 ml Tetrapak and 200 ml Tetrapak. Competitor Analysis Tiger Competitor ? Counter attack every strategy ? Aggressive ? Few in number ? example: CocaCola, PepsiCo Strategic Competitor ? Reacts to a select strategy ? Mediocre ? example: Parle Agro Stochastic Competitor ? Unpredictable ? Weak in nature。cooling39。s Milo OthersMarket Share of Competitors Comparison within the major petitors ? Tropicana is a product of vast PEPSI family ? Pepsi39。D TARGET MARKET ? Primary and Secondary Markets ? Market Segmentation o Geographic variables o Demographic variables o Psychographic variables o Behavioral variables Target Markets ? Recreational ? Fitness ? Health ? Lifestyle ? Sports Contd.. Primary Market ? Kids – Fond of Fruit Juice (fond of mango, strawberry) ? Teens – More experimental ? Youth – Experimental and more buying power ? Working People ? Housewives ? Elderly people Contd.. ? Secondary Market Travel Industry – Airlines, Railways and Local Transport Systems Recreational – Movie Theatres, Malls, Amusement Parks, school, collages, hotels, restaurants, bars etc. Market Segmentation ? Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs ? Variables Used for Segmentation 1. Geographic variables 2. Demographic variables 3. Psychographic variables 4. Behavioral variables Geographic variables ? FP Agro has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to serve both domestic and international custome
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