罕見的果汁行業(yè)商務(wù)ppt模板之新鮮混合水果汁的市場分析與營銷策略freshpunch(存儲版)
【正文】 the supply of goods actually produced at the same time (joint supply)。t realized you39。 ? the cost of making the good。s another revenue earning brand includes Bisleri water. ? It has a market share of 40 %. ? Maaza was acquired by Coca Cola India. ? Over the years, Maaza has bee synonymous with mango. ? The drink became a hit with successful advertisement campaigns like Taaza mango, maaza mango,39。 Weaknesses of Competitor Identification of Competitors ? CavinKare Pvt Ltd (Maa Fruits Pvt Ltd. ) ? Coca Cola India (Minute Maid Pulpy Orange / Maaza ) ? PepsiCo (Tropicana ) ? Parle Agro (Frooti / Appy/ Njoi ) ? Dabur (Real ) ? Godrej Beverages (Xs brand / Sofit ) ? Ladakh Foods (Leh Berry) ? Mother Dairy (Safal) ? Freshgold 35% 25% 15% 13% 2% 2% 4% 4% 圖表標題 Dabur Real Pepsi TropicanaParle Frooti Coca Cola39。 hi end consumer ? occupation – student, working and retired people ? religion – doesn?t matter ? nationality/race – doesn?t matter ? language doesn?t matter Psychographic variables Personality No Lifestyle Yes Value Yes Attitude Yes Behavioral variables ? benefit sought ? product usage rate ? brand loyalty ? profitability ? ine status Contd.. ? Users perceive fruit juice as a healthy drink. ? Users drink fruit juice as a refreshing alternative to carbonated drinks. ? Users willingly spend on products related to health and lifestyle. ? Users enjoy fruit juice not only as a means of healthy life, but as an intrinsically enjoyable activity in itself. COMPETITIVE ANALYSIS ? Identification Of Competitors ? Competitor Analysis ? Market share ? Comparison ? Strengths amp。 recipes in a readytodrink format ie Aam panna, pomegranate (anar) and watermelon . ? Spread over 11 acres and geared to process 150 tonnes of fruit per day, it has the capacity to produce 192 tonnes of pulp/concentrate. Comparison within the major petitors ? Frooti from Parle Agro is the largest distributed fruit drink with 85 % market share in India. ? It reaches more than 10 lakh retail outlets in up to class C towns ? The pany39。s willingness to own a good. Demand is the amount of a good that consumers are willing and able to buy at a given price. Factors Influencing our juice Demand ? The amount of a good demanded depends on: ? the price of the juice ? the ine of consumers ? the demand for alternative juice which could be used (substitutes) ? the demand for juice used at the same time (plements) ? whether people like the taste of juice (consumer taste). Supply ? Supply is the amount of a good producers are willing and able to sell at a given price. Factors Influencing Supply of our juice ? The total sells of juice depend on ? the price of the good。. This Mel Gibson starrer has a Nike mercial as part of the script. It gels with the script so well that you
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