【正文】 鋼材交易中心建設(shè)項(xiàng)目建議書一 1鋼材交易中心建設(shè)項(xiàng)目建議書第一章、項(xiàng)目概述 ............................................................................4一、項(xiàng)目名稱 ..........................................................................................4二、建設(shè)基址 ..........................................................................................4三、用地概況 ..........................................................................................4四、承建單位 ..........................................................................................4五、計(jì)劃投資 ..........................................................................................5六、項(xiàng)目創(chuàng)新 ..........................................................................................5七、成功要素 ..........................................................................................6九、目標(biāo)市場 ..........................................................................................7第二章 市場分析 ............................................................................7一、國內(nèi)先進(jìn)地區(qū)鋼材市場 ..................................................................8二、XX 經(jīng)濟(jì)發(fā) 展?fàn)顩r ..........................................................................10三、東北地區(qū)鋼鐵工業(yè)狀況 ................................................................11四．東北地區(qū)用鋼行業(yè)情況 ................................................................13五、XX 鋼材市 場現(xiàn)狀 ..........................................................................16（一）、市場經(jīng)營現(xiàn)狀 ............................................................................16（二）、市場管理現(xiàn)狀 ............................................................................17六、項(xiàng)目市場調(diào)查 ................................................................................18七、市場調(diào)研小結(jié) ................................................................................19第三章 項(xiàng)目優(yōu)勢 ............................................................................20鋼材交易中心建設(shè)項(xiàng)目建議書一 2一、地理位置優(yōu)勢 ................................................................................20二、基礎(chǔ)設(shè)施優(yōu)勢 ................................................................................21（一）交通運(yùn)輸 .......................................................................................21（二）其他設(shè)施 .......................................................................................23三、項(xiàng)目區(qū)位優(yōu)勢 ................................................................................23四、物流優(yōu)勢 ........................................................................................25第四章 建設(shè)的必要性 ..................................................................26一、航運(yùn)中心配套需要 ........................................................................26二、城市建設(shè)發(fā)展需要 ........................................................................26三、整合市場資源需要 ........................................................................26四、提高社會效益需要 ........................................................................27第五章 項(xiàng)目選址 ............................................................................28一、項(xiàng)目選址 ........................................................................................28二、地塊現(xiàn)狀 ........................................................................................29第六章項(xiàng)目定位 ..............................................................................29一、定位原則 ........................................................................................29二、定位依據(jù) ........................................................................................29三、項(xiàng)目定位 ........................................................................................30第七章 項(xiàng)目規(guī)劃 ............................................................................31一、生產(chǎn)經(jīng)營區(qū) ....................................................................................31二、生活服務(wù)區(qū) ....................................................................................32鋼材交易中心建設(shè)項(xiàng)目建議書一 3三、XX 鋼材交易中心整體架構(gòu) ..........................................................32四、開發(fā)策略 ........................................................................................33第八章 投資與效益 ........................................................................34一、項(xiàng)目投資估算 ................................................................................34二、項(xiàng)目效益估算 .........................................