淺析中小企業(yè)核心競(jìng)爭(zhēng)力的培育doc(已修改)
2025-07-30 10:44 本頁(yè)面
【正文】 西南科技大學(xué)本科生畢業(yè)論文淺析中小企業(yè)核心競(jìng)爭(zhēng)力的培育羅茜尹（西南科技大學(xué)經(jīng)濟(jì)管理學(xué)院）【摘要】：核心競(jìng)爭(zhēng)力是企業(yè)賴(lài)以生存和發(fā)展的主要因素，是一個(gè)企業(yè)保持持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì)的源泉，是企業(yè)的生命線(xiàn)，是企業(yè)生存和發(fā)展的關(guān)鍵。在急劇變化的市場(chǎng)環(huán)境下，中小企業(yè)更要不斷審視自己和競(jìng)爭(zhēng)對(duì)手，不斷學(xué)習(xí)和創(chuàng)新，不斷培育、維護(hù)和提升自己的核心競(jìng)爭(zhēng)力。一個(gè)企業(yè)如何生存發(fā)展并取得勝利很大程序取決于企業(yè)的核心競(jìng)爭(zhēng)力， 所以一個(gè)好的企業(yè)要能理解企業(yè)核心競(jìng)爭(zhēng)力，并掌握提高自己的企業(yè)核心競(jìng)爭(zhēng)力。一直以來(lái)，關(guān)于企業(yè)的核心競(jìng)爭(zhēng)力每個(gè)企業(yè)都有不同見(jiàn)解，并且各自有不同的方式來(lái)提高企業(yè)核心競(jìng)爭(zhēng)力，本文在核心競(jìng)爭(zhēng)力相關(guān)基本理論解析的內(nèi)涵基礎(chǔ)上，分析了我國(guó)培育國(guó)內(nèi)中小企業(yè)核心競(jìng)爭(zhēng)力的迫切性，針對(duì)國(guó)內(nèi)中小企業(yè)核心競(jìng)爭(zhēng)力的現(xiàn)狀中企業(yè)綜合實(shí)力不強(qiáng)，產(chǎn)品質(zhì)量相對(duì)較差，技術(shù)創(chuàng)新能力不高，人員素質(zhì)偏低等問(wèn)題提出通過(guò)開(kāi)發(fā)企業(yè)人力資源，培育企業(yè)技術(shù)核心能力，實(shí)施品牌戰(zhàn)略來(lái)提高國(guó)內(nèi)中小企業(yè)的核心競(jìng)爭(zhēng)力?！娟P(guān)鍵詞】：中小企業(yè) 核心競(jìng)爭(zhēng)力 創(chuàng)新 培育 According to the cultivation of the core petence of small and mediumsized enterprisesYin Xi Luo（School of Economics and Management）【Abstract】:The core petitive force of the enterprise is the enterprise survival and the development of main factors, is a enterprise keep sustainable petitive advantage of source, is the life of the enterprise, is the key of enterprise survival and development. With the rapid changes of market environment, and small and mediumsized enterprises should continuously look at themselves and petition, and constantly learning and innovation, constantly cultivate, maintain and improve their own core petitiveness. An enterprise how to survive development and win big program depends on the core petitiveness of the enterprise, but the core petitive force of the enterprise how to understand? How to improve? Since always, about the core petitiveness of the enterprise each enterprise has different opinions, and each had a different way to improve enterprise core petitive ability, based on the core petitiveness of the basic theory of related analysis based on the connotation, analyzes our country to foster domestic small and mediumsized enterprise core petitive ability of the urgency, in view of the domestic enterprise core petitive power in the present situation, the enterprise prehensive strength is not strong, the product quality is relatively poor, the technical innovation ability is not high, low quality of personnel were put forward through the development enterprise human resources and cultivate enterprise technology core ability, the implementation of brand strategy to raise domestic small and mediumsized enterprise39。s core petitive ability.【Key Words】: Small and mediumsized enterprise；Core petitiveness；innovation；Foster目 錄引 言 1一、企業(yè)核心競(jìng)爭(zhēng)力理論概述 1（一）核心競(jìng)爭(zhēng)力的概念 1（二）核心競(jìng)爭(zhēng)力的構(gòu)成及表現(xiàn)形式 1（三）核心競(jìng)爭(zhēng)力的特征 4（四）核心競(jìng)爭(zhēng)力的靈魂 4（五）核心競(jìng)爭(zhēng)力對(duì)于中小企業(yè)發(fā)展的意義 4（六）培育中小企業(yè)核心競(jìng)爭(zhēng)力的迫切性 5二、我國(guó)中小企業(yè)核心競(jìng)爭(zhēng)力現(xiàn)狀及問(wèn)題 5（一）企業(yè)小而弱、大而散 6（二）產(chǎn)品質(zhì)量相對(duì)較差 6（三）技術(shù)創(chuàng)新能力差 6（四）管理水平低 6（五）員工素質(zhì)偏低 7（六）戰(zhàn)略定位不夠準(zhǔn)確 7三、積極培育國(guó)內(nèi)中小企業(yè)核心競(jìng)爭(zhēng)力 7（一）積極打造人才資本 7（二）培育企業(yè)的核心技術(shù)能力 8（三）形成有特色的管理模式 10（四）打造品牌，實(shí)施名牌戰(zhàn)略 10（五）建立學(xué)習(xí)型組織 11（六）培育先進(jìn)的中小企業(yè)文化 12結(jié) 語(yǔ) 15參考文獻(xiàn)： 16致謝： 1718引 言隨著經(jīng)濟(jì)全球化的深入發(fā)展和中國(guó)加入WTO，我國(guó)中小企業(yè)面臨的競(jìng)爭(zhēng)環(huán)境逐漸由地區(qū)性的、全國(guó)性的過(guò)渡到全球性的。而在經(jīng)濟(jì)全球化趨勢(shì)下，國(guó)家之間的競(jìng)爭(zhēng)最重要的是經(jīng)濟(jì)實(shí)力的較量，而一個(gè)國(guó)家經(jīng)濟(jì)實(shí)力的重要體現(xiàn)就是要有參與國(guó)際競(jìng)爭(zhēng)的企業(yè)集團(tuán)；而這些企業(yè)集團(tuán)的競(jìng)爭(zhēng)力和實(shí)力，則
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