【正文】 I / 90目錄一 執(zhí)行摘要 ...............................................................................1 公司創(chuàng)意 ........................................................................................1 市場與營銷 ....................................................................................2 財務(wù)預(yù)測 ........................................................................................3 風(fēng)險評估與規(guī)避 ............................................................................4二 公司描述 ...............................................................................6 公司概況 .....................................................................................6 公司發(fā)展趨勢 ..............................................................................11三 產(chǎn)品與服務(wù) .........................................................................13 服務(wù)創(chuàng)業(yè)簡介 ..............................................................................13 公司名稱、特征及用途 ..............................................13 產(chǎn)品的開發(fā)過程 ..........................................................14 分付網(wǎng)處于生命周期的階段 ......................................17 分付網(wǎng)的市場前景和競爭力 ......................................18 分付網(wǎng)的發(fā)展規(guī)劃 ......................................................19 生產(chǎn)經(jīng)營計劃 .............................................................................20 公司推廣能力 ..............................................................20 質(zhì)量改進能力 ..............................................................20 將要購置的設(shè)備 ..........................................................21 平臺服務(wù)流程圖 ..........................................................21II / 90 分期付款的經(jīng)濟形式分析 ..........................................23 交易流程 ......................................................................23 服務(wù)創(chuàng)意簡要介紹 ......................................................................25 服務(wù)介紹 ......................................................................25 服務(wù)對象 ......................................................................26 服務(wù)內(nèi)容 ......................................................................26 服務(wù)形式 ......................................................................26四 市場分析 .............................................................................28 行業(yè)分析 .....................................................................................28 政策背景 ......................................................................28 行業(yè)現(xiàn)狀分析 ..............................................................29 目標市場定位 ..............................................................................31 競爭策略 .....................................................................................35五 營銷戰(zhàn)略與實施計劃 .........................................................39 指導(dǎo)思想 ...................................................................................39 營銷目標 ......................................................................................39 總體營銷戰(zhàn)略 ..............................................................39 營銷目標 ......................................................................40 營銷策略 ......................................................................40 實施計劃 ......................................................................................42 第一階段—— 前期階段 ..............................................42III / 90 第二階段—— 中期運營階段 ......................................43 第三階段—— 后期階段 ..............................................44六 管理團隊 .............................................................................47 公司管理團隊情況 .....................................................................47 崗位職能 ......................................................................................49 公司人員 ......................................................................................50 公司人員發(fā)展 ..............................................................50 管理團隊情況 .............................................................50 管理團隊優(yōu)勢與不足之處 .........................................................52 管理團隊的優(yōu)勢 ..........................................................52 管理團隊的不足 ..........................................................52 人才戰(zhàn)略與激勵制度 ..................................................................53 人才戰(zhàn)略 ......................................................................53 獎勵制度 ......................................................................53 外部支持 .....................................................................................54七 財務(wù)計劃 .............................................................................56 企業(yè)資金情況 ..............................................................................56 公司融資計劃 ..............................................................................57 財務(wù)假設(shè)與評價依據(jù) ..................................................................59 財務(wù)預(yù)算報表 ..............................................................................60 財務(wù)比率分析 ..............................................................................64IV / 90 財務(wù)比率 .....................................................................64 財務(wù)指標分析 .............................................................65 財務(wù)小結(jié) ......................................................................................65八 風(fēng)險分析 .............................................................................67 面對的機遇 .................................................................................67 面臨的風(fēng)險 .................................................................................68 客戶面臨的風(fēng)險 .........................................................68 企業(yè)自身面臨的風(fēng)險 .................................................68 信任風(fēng)險 ......................................................................70 風(fēng)險防范措施 .............................................................................70九 附件內(nèi)容 .............................................................................73 企業(yè)成功的關(guān)鍵因素