延吉邦盛地產(chǎn)營(yíng)銷(xiāo)戰(zhàn)略淺析畢業(yè)論文(已修改)
2025-07-06 05:54 本頁(yè)面
【正文】 延邊大學(xué)本科畢業(yè)論文學(xué)校代碼： 10184學(xué) 號(hào)： 延 邊 大 學(xué) 本 科 畢 業(yè) 論 文本科畢業(yè)設(shè)計(jì)（題 目：延吉邦盛地產(chǎn)營(yíng)銷(xiāo)戰(zhàn)略淺析學(xué)生姓名：鄭云旭 學(xué) 院：經(jīng)濟(jì)管理學(xué)院專(zhuān) 業(yè)：工商管理班 級(jí)：工商管理（中外）指導(dǎo)教師：石慶華 教授二 〇 一 五 年 五 月 摘 要伴隨著房地產(chǎn)產(chǎn)業(yè)的發(fā)展,由賣(mài)方市場(chǎng)向買(mǎi)方市場(chǎng)的轉(zhuǎn)變,房地產(chǎn)市場(chǎng)營(yíng)銷(xiāo)越來(lái)越得到了房地產(chǎn) 發(fā)商的重視,房地產(chǎn)市場(chǎng)營(yíng)銷(xiāo)的理論和實(shí)踐成為國(guó)內(nèi)有關(guān)人士研究的課題之一。而市場(chǎng)營(yíng)銷(xiāo)是企業(yè)的生命線,制定適合本企業(yè)發(fā)展的、有潛力的市場(chǎng)營(yíng)銷(xiāo)策略,是將企業(yè)勞動(dòng)成果轉(zhuǎn)化為社會(huì)勞動(dòng)的一種途徑。對(duì)于特定群體—房地產(chǎn)企業(yè)而言,合理有效的市場(chǎng)營(yíng)銷(xiāo)是企業(yè)獲取利潤(rùn)和在市場(chǎng)競(jìng)爭(zhēng)中制勝的法寶,其在投資方向、投資決策、解決開(kāi)發(fā)中遇到的問(wèn)題等方面,被稱(chēng)為房地產(chǎn)開(kāi)發(fā)商解決問(wèn)題的密胡,并且在銷(xiāo)售等有關(guān)問(wèn)題的決策和技巧方面有著不可代替的作用。因此，本文首先闡述了有關(guān)房地產(chǎn)企業(yè)市場(chǎng)營(yíng)銷(xiāo)的相關(guān)理論問(wèn)題，如房地產(chǎn)市場(chǎng)營(yíng)銷(xiāo)的內(nèi)涵以及房地產(chǎn)企業(yè)市場(chǎng)營(yíng)銷(xiāo)的理論基礎(chǔ)等問(wèn)題；進(jìn)而以延吉邦盛房地產(chǎn)開(kāi)發(fā)公司為例，深入分析了該房地產(chǎn)企業(yè)市場(chǎng)營(yíng)銷(xiāo)的現(xiàn)狀及存在的問(wèn)題；最后，由點(diǎn)帶面，提出了提升我國(guó)房地產(chǎn)企業(yè)市場(chǎng)營(yíng)銷(xiāo)水平的若干對(duì)策建議。 關(guān)鍵詞：房地產(chǎn)；市場(chǎng)營(yíng)銷(xiāo)；銷(xiāo)售能力；策略AbstractAlong with the development of the real estate industry, by the seller39。s market to a buyer39。s market, the real estate market marketing is more and more get the real estate business seriously, the real estate market marketing theory and practice to bee domestic one of the topics concerned personage research. Marketing is the lifeline of enterprise, establish suitable for the development of the enterprise, has the potential to marketing strategy, is the enterprise work into a way of social labor. For specific groups real estate enterprises, reasonable and effective marketing is the enterprise profit and success in the market petition, in the investment direction, investment decision, to solve the problems in the development of, etc., known as real estate developers to solve the problem of hu, and sales and related problems of decision making and skills has the effect that cannot replace. Therefore, this article first expounds the relevant theory about the real estate enterprise marketing problems, such as the connotation of the real estate marketing, and real estate such problems as the theoretical foundation of the enterprise marketing。 Thus in yenji bond sheng real estate development pany, for example, deeply analyzes the real estate enterprise marketing present situation and existing problems。 Finally, the belt surface, and puts forward the ascension countermeasures to our country real estate enterprise marketing level.Keywords：Real estate。 Marketing。 Sales ability。 strategy目 錄引言 1第一章 房地產(chǎn)企業(yè)市場(chǎng)營(yíng)銷(xiāo)的相關(guān)理論綜述
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