【正文】 本文版權(quán)歸用友軟件股份有限公司所有。未經(jīng)書(shū)面同意，不得以任何方式抄襲、節(jié)錄或翻印。XX 公司 CRM解決方案書(shū)用友軟件股份有限公司CRM 事業(yè)部2 / 91CONTENTS1. 構(gòu)建“以客戶為中心”的企業(yè) .........................................................................................................................42. CRM 應(yīng)用背景分析 ...........................................................................................................................................7. 業(yè)務(wù)背景分析 ...........................................................................................................................7. 營(yíng)銷管理分析 ...........................................................................................................................73. CRM 關(guān)鍵應(yīng)用 .................................................................................................................................................14. 客戶資源企業(yè)化管理 .............................................................................................................14. 業(yè)務(wù)過(guò)程透視管理 .................................................................................................................15. 員工管理 .................................................................................................................................18. 分支機(jī)構(gòu)協(xié)同管理（如沒(méi)有分公司，刪除本節(jié)） .............................................................19. 量化的分析決策支持 .............................................................................................................204. 用友 TurboCRM 完整解決方案 ....................................................................................................................24. 全面客戶信息管理 .................................................................................................................25. 客戶資源分配及轉(zhuǎn)移管理 .....................................................................................................27. 客戶信用管理 .........................................................................................................................28. 客戶聯(lián)系人管理 .....................................................................................................................30. 客戶聚類管理 .........................................................................................................................31. 客戶生命周期管理 .................................................................................................................32. 合作伙伴管理 .........................................................................................................................32. 線索管理 .................................................................................................................................34. 市場(chǎng)活動(dòng) .................................................................................................................................34. 網(wǎng)站營(yíng)銷 .................................................................................................................................37. 搜索營(yíng)銷 .................................................................................................................................37. 競(jìng)爭(zhēng)管理 .................................................................................................................................38. 銷售計(jì)劃管理 .........................................................................................................................39. 銷售管理 .................................................................................................................................40. 合同及執(zhí)行管理 .....................................................................................................................42. 服務(wù)管理 .................................................................................................................................44. 客戶關(guān)懷管理 .........................................................................................................................46. 分支機(jī)構(gòu)管理（如沒(méi)有分支機(jī)構(gòu)，刪除） .........................................................................48. 工作協(xié)同管理 .........................................................................................................................49. 成本控制 .................................................................................................................................49. 工作計(jì)劃及執(zhí)行管理 .............................................................................................................51. 員工管理 .................................................................................................................................52. 業(yè)務(wù)決策與量化評(píng)估 .............................................................................................................535. 用友 TurboCRM 應(yīng)用規(guī)劃 ............................................................................................................................60. 針對(duì)企業(yè)決策者的應(yīng)用 .........................................................................................................60. 針對(duì)部門主管的應(yīng)用 .............................................................................................................60. 針對(duì)企業(yè)員工的應(yīng)用 .............................................................................................................613 / 916. 用友 TurboCRM 技術(shù)架構(gòu)及標(biāo)準(zhǔn) ................................................................................................................62. 用友 TurboCRM 總體架構(gòu) ...................................................................................................62. 用友 TurboCRM 技術(shù)架構(gòu) ...................................................................................................62. 用友 TurboCRM 網(wǎng)絡(luò)部署 ...................................................................................................63. 用友 TurboCRM 開(kāi)放接口標(biāo)準(zhǔn) ...........................................................................................67. 系統(tǒng)硬件環(huán)境 .............................