【正文】 美的專(zhuān)賣(mài)店運(yùn)營(yíng)手冊(cè) （討論稿） 美的集團(tuán) 2020 年 8 月 美的專(zhuān)賣(mài)店運(yùn)營(yíng)手冊(cè) 2 目 錄 一、員工管理 ............................................. 4 美的專(zhuān)賣(mài)店組織架構(gòu) ..................................................................................... 4 崗位職責(zé) ...................................................................................................... 4 員工招聘 ...................................................................................................... 6 考勤管理 ...................................................................................................... 7 薪酬福利管理 ............................................................................................... 8 員工考核 ...................................................................................................... 9 員工培訓(xùn) .................................................................................................... 10 二、現(xiàn)場(chǎng)管理 ............................................ 12 營(yíng)業(yè)前 ........................................................................................................ 12 營(yíng)業(yè)中 ........................................................................................................ 12 結(jié)束營(yíng)業(yè) .................................................................................................... 13 三、銷(xiāo)售管理 ............................................ 14 銷(xiāo)售目標(biāo)制定與管理 ................................................................................... 14 產(chǎn)品的分類(lèi)與銷(xiāo)售策略 ............................................................................... 14 每日銷(xiāo)售統(tǒng)計(jì) ............................................................................................. 15 周 /月銷(xiāo)售總結(jié)分析報(bào)告 .............................................................................. 15 銷(xiāo)售診斷 .................................................................................................... 15 四、商品管理 ............................................ 17 訂貨 ........................................................................................................... 17 驗(yàn)收 ........................................................................................................... 18 倉(cāng)庫(kù)管理 .................................................................................................... 18 庫(kù)存控制 .................................................................................................... 19 盤(pán)點(diǎn) ........................................................................................................... 19 五、財(cái)務(wù)管理 ............................................ 20 營(yíng)業(yè)收入管理 ............................................................................................. 20 現(xiàn)金管理 .................................................................................................... 21 六、促銷(xiāo)管理 ............................................ 22 促銷(xiāo)目的 .................................................................................................... 22 促銷(xiāo)環(huán)境評(píng)估 ............................................................................................. 22 促銷(xiāo)方案制定 ............................................................................................. 22 促銷(xiāo)物料準(zhǔn)備 ............................................................................................. 23 美的專(zhuān)賣(mài)店運(yùn)營(yíng)手冊(cè) 3 促銷(xiāo)人員培訓(xùn) ............................................................................................. 23 專(zhuān)賣(mài)店的布置 ............................................................................................. 23 促銷(xiāo)活動(dòng)監(jiān)控 ............................................................................................. 24 促銷(xiāo)活動(dòng)評(píng)估 ............................................................................................. 24 促銷(xiāo)活動(dòng)收尾 ............................................................................................. 24 七、信息處理 ............................................ 25 信息的種類(lèi) ................................................................................................. 25 信息的采集 ................................................................................................. 25 信息的傳遞與溝通 ...................................................................................... 25 八、客戶(hù)服務(wù)管理 ......................................... 27 顧客溝通 .................................................................................................... 27 顧客檔案建立與管理 ................................................................................... 27 團(tuán)購(gòu)開(kāi)發(fā) .................................................................................................... 27 顧客抱怨處理 ............................................................................................. 28 九、工具表格 ............................................ 29 消費(fèi)者投訴登記表 ............................................................................................ 29 入店客流記錄表 ............................................................................................... 30 應(yīng)聘人員登記表 ............................................................................................... 31 正式員工登記表 ............................................................................................... 32 培訓(xùn)記錄表 ...................................................................................................... 33 排班表 ............................................................................................................. 34 例會(huì)記錄表 ...................................................................................................... 36 銷(xiāo)售日?qǐng)?bào)表 ...................................................................................................... 37 月銷(xiāo)售總結(jié)報(bào)告 ............................................................................................... 38 促銷(xiāo)活動(dòng)申請(qǐng)表 ...............................................................................