【正文】 市場部工作手冊(cè) 目錄 目錄 ............................................................................................................................................................................................................................... 2 營銷目標(biāo) ........................................................................................................................................................................................................................ 5 營銷宣言 ........................................................................................................................................................................................................................ 6 營銷服務(wù)理念 ................................................................................................................................................................................................................. 7 沈陽乳業(yè)市場銷售基本運(yùn)作理念及精神 .......................................................................................................................................................................... 8 市場部人員素質(zhì)要求 .................................................................................................................................................................................................... 10 第一篇 市場部崗位職責(zé) ............................................................................................................................................................................................11 一、市場部職能 ........................................................................................................................................................................................................ 12 二、市場部經(jīng)理崗位描述 .......................................................................................................................................................................................... 13 三、市場部人員崗位 描述 .......................................................................................................................................................................................... 15 市場調(diào)研主任 .................................................................................................................................................................................................. 15 產(chǎn)品主任 ......................................................................................................................................................................................................... 16 媒體主任 ......................................................................................................................................................................................................... 16 推廣主任 ......................................................................................................................................................................................................... 17 第二篇 市場部管理與控制制度： ........................................................................................................................................................................... 18 一、直送營銷部“三”日操作制度 ............................................................................................................................................................................ 19 日清日結(jié) ......................................................................................................................................................................................................... 19 周清周報(bào) ......................................................................................................................................................................................................... 19 日新月異 ......................................................................................................................................................................................................... 20 需記筆記 ......................................................................................................................................................................................................... 20 二、市場部述職制度 ................................................................................................................................................................................................. 21 每項(xiàng)述職 ......................................................................................................................................................................................................... 21 定期述職 ......................................................................................................................................................................................................... 22 三、四小時(shí)復(fù)命制 .................................................................................................................................................................................................... 24 第三篇 市場部日常工作程序 .................................................................................................................................................................................. 25 一、營銷策劃綱要的制定、審批程序 ........................................................................................................................................................................ 26 二、營銷預(yù)算