傳播渠道計劃ppt課件(已修改)
2025-01-31 20:11 本頁面
【正文】 Communication Channel Planning Review Hanoi, September 2022 ： ； :； ： CCP is part of ABC OK? What we are going to cover today ? Review of key ponents of CCP process ? Practical issues relating to CCP ABC Mission To Stimulate the Growth of Unilever Brands 1. Inputs ABC The BrandKey 8. Essence 3. Insight 1. Competitive Environment 2. Target CCP Ambition To Develop Competitive Edge in the Way we Manage Communication Channels Experience to Date ? ABC meant to bring ? Vital discipline ? Step change in thinking investment not cost ? 4 Billion US Dollars ? Unilever want a better return on that investment Communication Channel Planning ? Final piece in the jigsaw of the ABC launch ? Directly aligned with key strategic thrusts ? Brand focus ? Reconnect with the consumer ? Simplification Creative Agencies Media Agencies UNILEVER Senior MarketersMedia Managers CCP The Core Team How CCP fits in the old approach Draft Marketing Plan budget forecasts long term planning Final Marketing Plan Media Briefing Creative Development Draft Media Plan Final Media Plan Agency Involvement How CCP fits in with CCP enlightenment Draft Marketing Plan budget forecasts long term planning Final Marketing Plan Draft Communication Channel Plan Creative Development Final Communication Plan Agency Involvement CCP Business Benef
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