影響顧客忠誠度因素的探析(已修改)
2025-06-01 02:33 本頁面
【正文】 錯(cuò)誤 !未指定書簽。 錯(cuò)誤 !未指定書簽。 摘 要 隨著區(qū)域經(jīng)濟(jì)一體化、世界經(jīng)濟(jì)全球化的發(fā)展，企業(yè)競(jìng)爭(zhēng)環(huán)境正在發(fā)生前所未有的劇烈動(dòng)蕩和變化 ,顧客忠誠度以其對(duì)企業(yè)經(jīng)營績(jī)效產(chǎn)生的巨大貢獻(xiàn)而日益成為人們關(guān)注的焦點(diǎn)。因?yàn)槠髽I(yè)產(chǎn)生的根源是利潤的驅(qū)動(dòng) ,利潤是企業(yè)存在的前提 ,而顧客則是利潤的源泉。在以顧客為核心的企業(yè)中 ,顧客不僅是營銷的目標(biāo)和對(duì)象 ,而且是營銷的參與者 ,并且是啟動(dòng)和控制營銷的決定者。因此企業(yè)既要不斷爭(zhēng)取新顧客 ,開辟新市場(chǎng) ,提高市場(chǎng)占有率 ,又要努力保持現(xiàn)有顧客 ,培育忠誠顧客 ,穩(wěn)定市場(chǎng)占有率。然而 ,對(duì)于顧客忠誠度的確切含義、顧客忠誠度的影響因素 、顧客忠誠度影響因素的作用等問題 ,仍存在較大的爭(zhēng)議?；诖?,本文將在界定顧客忠誠度內(nèi)涵的基礎(chǔ)上對(duì)顧客忠誠度的影響因素和提升策略作一定的探析。 關(guān)鍵詞 ：顧客，忠誠度，原因，分析，經(jīng)驗(yàn) 錯(cuò)誤 !未指定書簽。 錯(cuò)誤 !未指定書簽。 Abstract Japan into the world39。s first highspeed railway, the world experienced three highspeed rail development climax, the most representative countries are Japan, France, Germany, Italy and so on. Highspeed railway in China started late, but the high starting point, rapid development, through the introduction of foreign core technology absorption and innovation, the initial highspeed railway with the capacity building, ushered in a new era of highspeed railway construction. Highspeed rail is a set of the most advanced railway technology, advanced operations management, marketing and financing, including plex systems engineering, with a highly efficient operating system, which includes the construction of infrastructure, rolling stock configuration , station and train operating rules and other aspects of technology and management. This highspeed railway construction and development from the start of China, summed up the definition of highspeed railway and the main types of highspeed railway construction and development of China39。s status and trends, for reference. Key words: highspeed railway。 development。 building。 highspeed passenger line 錯(cuò)誤 !未指定書簽。 錯(cuò)誤 !未指定書簽。 目 錄 1 引言 ..................................................................................................................................1 2 顧客忠誠度的概述 ...........................................................................................................1 顧客忠誠度的涵義 .....................................................................................................1 顧客忠誠度的分類 .....................................................................................................2 顧客忠誠度的作用 .....................................................................................................3 降低企業(yè)運(yùn)營成本 ............................................................................................3 口碑效應(yīng) ..........................................................................................................3 提高邊際利潤 ...................................................................................................4 3 影響顧客忠誠度的因素分析 ..........................................................................................4 企業(yè)品牌 ..................................................................................................................4 服務(wù)質(zhì)量 ..................................................................................................................5 顧客的滿意度 .................................................................................................
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