【正文】 成都尤里卡化學(xué)品有限公司節(jié)油劑營銷策略 作者姓名： 趙 禹 專業(yè)名稱： 管理系 指導(dǎo)教師： 李 德惠 講師 摘要 進入 21 世紀以來，汽車逐漸普及，能源價格也隨之飛速上漲，對于有車族以及以汽車為主要交通工具的運輸企業(yè)來說，養(yǎng)車的費用逐年加大。 本文主要是介紹成都尤里卡化學(xué)品有限公司代理的明德柴油節(jié)油劑，并分析企業(yè)目前存在問題，并解決問題，解讀國家相關(guān)政策，充分利用企業(yè)自身資源，對明德柴油劑提出傳統(tǒng)營銷的建議、網(wǎng)絡(luò)營銷的建議。 能源價格不斷上漲，節(jié)能減排產(chǎn)品的競爭優(yōu)勢以及潛力前景明朗。 關(guān)鍵詞： 節(jié)油 節(jié)能減排 傳統(tǒng)營銷 網(wǎng)上推廣 Abstract Since entering the 21st century, the gradual popularization of motor vehicles, energy prices also rose rapidly, the have car39。s and car transport as the main means of transport enterprises, the cost of keeping a car to increase year by year. Research papers on the current market, most of the fuelsaving products that the principle of petitive advantage, marketing and other means. This article is to introduce the Chengdu Chemical Co., Ltd. Eureka Mingde agents section of diesel oil, and analyze the current problems related to interpretation of national policies, make full use of their own resources, diesel Mingde traditional marketing agent of the remendations put forward, Network Marketing39。s proposal. Rising energy prices, energysaving emission reduction products, as well as the petitive advantage of the potential prospects. Keywords: saving oil, energysaving emission reduction,traditional marketing, online promotion 目錄 摘要 .................................................................................................... I Abstract ........................................................................................... II 目錄 ..................................................................................................III 前言 ................................................................................................... 1 第 1 章 公司及產(chǎn)品介紹 ................................................................. 2 節(jié)油產(chǎn)品介紹 ............................................................................ 2 成都尤里卡化學(xué)品有限公司簡介 ............................................ 2 明德柴油節(jié)油劑介紹 ................................................................ 2 第 2 章 市場環(huán)境分析 ..................................................................... 5 市場環(huán)境 .................................................................................... 5 主要競爭產(chǎn)品 ............................................................................ 5 艾諾三威迪節(jié)油棒 .............................................................. 5 清華紫光養(yǎng)護節(jié)油劑 .......................................................... 6 明德柴油節(jié)油劑 SWOT 分析 ................................................... 8 明德柴油節(jié)油劑的優(yōu)勢 ...................................................... 8 明德柴油節(jié)油劑的劣勢 ...................................................... 8 明德柴油節(jié)油劑的機會 ...................................................... 9 明德柴油節(jié)油劑的威脅 ...................................................... 9 明德柴油節(jié)油劑 SWOT 矩陣組合分析 ........................... 10 第 3 章 明德柴油節(jié)油劑營銷策略 ............................................... 11 傳統(tǒng)營銷建議 ........................................................................... 11 明德柴油節(jié)油劑產(chǎn)品定位的建議 .................................... 11 明德柴油節(jié)油劑產(chǎn)品包裝的建議 .................................... 12 明德柴油節(jié)油